Job Description

Job SummaryThe PPC / Growth / Performance Marketer will be responsible for driving customer acquisition and revenue growth through paid digital channels. This role plays a critical part in Bhima's digital commerce performance, focusing on designing, optimizing, and scaling campaigns across Google, Meta, and emerging platforms. The ideal candidate is analytical, data-driven, and thrives in a fast-paced, performance-focused environment.Key Responsibilities- Plan, execute, and manage PPC campaigns across Google Ads, Meta Ads Manager, and other paid platforms.- Optimize campaigns to maximize conversions, ROI, and overall performance.- Conduct keyword research, audience segmentation, and targeting strategies.- Monitor daily campaign performance, identify trends, and adjust strategies accordingly.- Run A/B tests on ads, creatives, and landing pages to improve performance.- Collaborate closely with creative, content, SEO, and web teams to ensure cohesive messaging and campaign alignment.- Manage advertising budgets, pacing, and bidding strategies.- Prepare weekly and monthly performance reports with actionable insights.- Explore new growth channels and evaluate opportunities for scaling customer acquisition.- Stay updated on platform algorithms, industry trends, and new advertising tools.Required Skills & Expertise- Strong hands-on expertise in Google Ads and Meta Ads Manager.- Knowledge of programmatic ads and broader paid media strategies.- Proficiency with analytics tools such as GA4 and Google Data Studio.- Experience in conversion tracking setup, including events and pixels.- Familiarity with A/B testing frameworks and experimentation methods.- Strong understanding of remarketing and retargeting campaigns.- Experience with landing page optimization tools.- Ability to conduct detailed keyword planning and research.- Basic proficiency in Excel/Google Sheets for performance analysis.Soft Skills- Strong analytical thinking and a data-driven mindset.- Ability to make informed decisions based on performance metrics.- Effective collaboration and communication skills.- Creativity in conceptualizing ad ideas.- Excellent time management and organization.Preferred / Nice-to-Have Skills- Experience with TikTok Ads or other emerging ad platforms.- Knowledge of affiliate marketing strategies.- Exposure to influencer-led paid promotions.- Use of AI-driven tools for ad optimization and automation.- Familiarity with CRO (Conversion Rate Optimization) tools and frameworks.Candidates with experience in E-Commerce platform preferred.contact - 8124598713 (ref:updazz.com)

Skills Required