Job Description

Job SummaryThe Digital Marketing Lead is responsible for driving Bhima's overall e-commerce visibility, traffic, and customer acquisition strategy. This role oversees planning, execution, and optimization of digital campaigns across paid, organic, and social media channels. As a key contributor to revenue growth, the Digital Marketing Lead plays a central role in strengthening the brand's online presence and scaling e-commerce performance.The ideal candidate brings strong leadership capabilities, hands-on digital marketing expertise, and a passion for data-driven growth. This role combines strategic planning with tactical execution and requires close collaboration with product, content, and creative teams.Key Responsibilities- Develop and execute comprehensive digital marketing strategies for traffic, acquisition, and retention.- Manage paid advertising campaigns across Google Ads, Meta Ads, and other performance channels.- Lead SEO, SEM, social media, and marketplace visibility initiatives.- Oversee content planning, creative alignment, and brand consistency across all digital assets.- Monitor analytics, dashboards, and KPIs, leveraging insights for continuous campaign optimization.- Collaborate with product, catalogue, and design teams to support campaign objectives.- Optimize campaigns for ROI, customer engagement, and conversion performance.- Mentor digital marketing executives and foster a high-performance team environment.- Manage external agencies, freelancers, and marketing vendors.- Prepare and present performance reports, insights, and recommendations to leadership.- Experiment with growth marketing methods, A/B tests, new platforms, and emerging channels.- Ensure compliance with data privacy norms, tracking standards, and attribution accuracy.Required Skills & Technical Expertise- Proficient in Google Ads, Meta Ads Manager, and performance campaign management.- Strong understanding of SEO tools (SEMRush, Ahrefs) and keyword/content optimization strategies.- Expertise in Google Analytics 4 and Tag Manager implementation/tracking setups.- Hands-on experience with email marketing platforms (Klaviyo, Mailchimp).- Familiarity with social media scheduling and management tools.- Knowledge of A/B testing frameworks and marketing automation workflows.- Understanding of programmatic advertising and affiliate marketing platforms.Soft Skills- Proven leadership and team mentoring abilities.- Strong analytical and data-driven mindset.- Excellent communication and presentation skills.- Ability to collaborate across departments and manage multiple stakeholders.- Creative problem-solving under pressure with a results-oriented approach.Preferred / Nice-to-Have Skills- Experience working with AI-driven marketing tools and predictive analytics.- Familiarity with influencer marketing strategies and partnerships.- Exposure to AR/VR-driven digital campaigns or innovative brand experiences.- Knowledge of voice search optimization trends and best practices.- Experience managing international or multi-region digital marketing campaigns.Candidates with experience in E-commerce platform preferredcontact - 8124598713 (ref:updazz.com)

Skills Required