Believe Manager Retention Marketing (4 8 Yrs)

Year    Gurgaon, Haryana - Bangalore, Karnataka, India

Job Description

Retention Marketing Manager

Roles And Responsibilities :

- Create and drive the end-to-end user lifecycle journey through customer engagement and retention strategies.

- Drive all marketing automation activities to develop and execute end to end user journeys from onboarding to reactivation using relevant platforms and strategies.

- Analyze data on funnel drops and take initiatives to plug those drop offs.

- Help to increase customer retention and stickiness for the brand by increasing repeat transactions.

- Extensive campaign analysis regularly to find out growth areas.

- Analyze results, showcase learnings and build on existing results to improve continuously.

- Work with the digital marketing team to deliver recommendations for engagement and share growth customer life cycle management.

- Creation of Monthly and weekly marketing plans.

Requirements :

- Should have worked on retention marketing channels

- Email, SMS, Push Notifications, WhatsApp.

- Should have worked on Clevertap

- 4-6 years of work-ex in an ecom business.

- Sound knowledge in Google Analytics, CleverTap, Hotjar and other digital tools.

- Bend of mind to be able to do relevant A/B testings and calculated experiments.

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Job Detail

  • Job Id
    JD2922143
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Gurgaon, Haryana - Bangalore, Karnataka, India
  • Education
    Not mentioned
  • Experience
    Year