Job Description

Designation
Regional Sales Manager Trade Power
Position Objective
To understand the external and internal business environment for identifying the key deliverables for Region and allocate responsibilities to the team to ensure achievement of the same and to create and maintain a profitable channel in the region.To understand the external and internal business environment for identifying the key deliverables for the Region and allocate responsibilities to the team to ensure achievement of the same and to create and maintain a profitable channel in the region.
Principal Responsibility
A. Sales Plan Formulation:
xc2xb7Ensure achievement of Sales targets as per the market potential.
xc2xb7Understand the external and internal business environment, seasonal buying trends and market penetration and forecast the key deliverables for the Region.
xc2xb7Identify the key focus areas for the Region and allocate responsibilities to the team to ensure achievement of the same.
xc2xb7Ensure the formulation of the regional strategy for meeting up various set business targets - CSI, sales volumes, market share.
xc2xb7Plan promotional activities for the Regions to increase awareness among the customer and finally contribute to sales volume.
xc2xb7Coordinate with marketing department in planning marketing strategy for the Region.
xc2xb7Ensure Influencer Management (Retail Samriddhi & Smart Saver programs) and drive sales efficiency through E Mitra and B.E.S.T.
xc2xb7 Drive implementation of Price Hygiene and implementation for Power products at all distributors, dealers & sub dealers points.
B. Network Management:
xc2xb7To get district wise penetration for desired business volume
xc2xb7 Ensure the tracking of the competitors network or unrepresented area to seek the future opportunity in the network expansion.
xc2xb7Constantly strive to improve performance and delivery of existing partners through guidance and reviews
xc2xb7 Coordinate with Regional Service Manager and Training Centre to ensure the training requirements of manpower so as to improve service & support to dealers network.
C. Customer Satisfaction Management and Complaint Redressal System:
xc2xb7Ensure the occurrence of customer contact programs to ensure the better visibility and reach among customers.
xc2xb7 Analyze the customers complaints and ensure corrective and preventive measure taken for the quick redressal of the complaints.
xc2xb7Ensure support system to the field team across the Region for the resolution of any critical customer complaint.
D. Budget Management:
xc2xb7Assure the effective usage of allotted budget for office expenses per month.
xc2xb7 Ensure the timely payment collection and dealers claims settlement across the Region.
xc2xb7Ensure cost to sales ratio & cost control for the region.
xc2xb7 Close coordination with internal BUs to support Regional sales at Execution level.
G. MIS Report analysis:
xc2xb7Analyze MIS report for tracking monthly progress and improve the qualitative parameters for the Region.
Knowledge
xc2xb7Knowledge of Local Dealers, Distributors & Market Players within the region
xc2xb7Knowledge of market and competition like other brands, range, schemes, prices, etc.
xc2xb7Strong Product Knowledge
Formal Education
xc2xb7Graduate(B.Com/BA/BMS)/ Engineer(B.E) from a recognized university
xc2xb7Masters Degree with specialization in Sales & Marketing
Additional Position Specification
xc2xb715+ years of relevant experience in Sales & Marketing of Low & Medium Voltage electrical products, should have handled 3-4 states of a region.
xc2xb7The candidate should possess good convincing power, leadership skills, team management and desire to succeed and achieve the sales goals.
xc2xb7Should have an art of influencing people and motivating sales team.
xc2xb7The candidate must possess good communication skills
xc2xb7The candidate must possess good language skills (English, National and Regional)
xc2xb7The candidate must possess excellent coordination skills and time management skills
xc2xb7This profile required extensive travelling
Your Key Interactions will be with
External Customers
xc2xb7Dealers
xc2xb7Distributors
xc2xb7Consultants
xc2xb7Builders
xc2xb7End Customers
Internal Customers
xc2xb7Sales Team
xc2xb7ASIs and State Head
xc2xb7Customer Care Team
xc2xb7Marketing team
xc2xb7Branding Team
Organization Chart