Job Description

Marketing Application Sr. Analyst (Marketo)

Role and Responsibilities (Technical)

• Design and implement scalable MarTech stacks, integrating end-to-end marketing and advertising technology products to power the Marketing Engine Pipeline using Marketo, resulting in a more efficient and effective marketing process.
• Manage the lead life cycle, set up and administer Salesforce campaigns, and perform Salesforce administration tasks.
• Responsible for email marketing program development and execution, including segmentation, testing, and deployment, and continually evaluate these for improvements.
• Perform insight reporting for Campaign, email, form, and Landing page and conduct thorough analysis of email responses, including opens, clicks, subscription cancellations, and failed emails, with relevant recommendations for the next approach.
• Build and execute various marketing campaigns like events (webinars and seminars), nurture, demand generation, newsletter, branding, offers, and promotions.
• Monitor user profiling, scoring, and measurement models that lead to more effective communication and higher conversion.
• Design and run automation workflows for subscription management, keeping global emailing laws in mind.
• Utilize REST APIs to integrate Marketo with other business systems and applications. Implement 3rd party integrations with Marketo to enhance campaign performance and data management.

Role and Responsibilities (Cross team collaboration)

• Lead and support the implementation and optimization of B2B projects while assessing stakeholders\' needs and recommending solutions.
• Advise operations team on best practices and provide training in Sales & Marketing Automation (SMA) administration, including platform enhancement, email deliverability, CRM integration, data management, and operation and user management.
• Manage global teams to ensure efficient handling of Incident Management and Business Process Management, resulting in improved operational performance and customer satisfaction.
• Collaborate with project, product, and program managers, utilizing analytical skills to identify areas for improvement in product portfolio data, assisting management in implementing innovative solutions increasing performance and efficiency.
• Establish processes and cross-functional alignment for marketing database stewardship to ensure the database is clean enough to monetize activities and engagements, grow marketable contacts, establish re-engagement programs, and develop effective hygiene/deletion practices.
• Collaborate with Marketing team members to plan, launch, and analyze campaigns for use in various platforms such as paid search, paid social, review sites, webinars, and more.

Business / Soft Skills and Experience

• Exceptional relationship management and communication skills with the ability to influence
• Solid communication and interpersonal skills; ability to work effectively with global teams
• Ability to work closely with globally dispersed stakeholders from Business
• Ability to manage multiple priorities in a fast-paced environment
• Ability to work in a matrix environment with multiple Business groups
• A data-driven mindset with the ability to influence behavior based on analytics
• Strong data interpretation and communications skills; ability to summarize and present complex findings clearly and concisely to various management levels

Qualifications

• 3-7 years relevant experience
• Masters in engineering (Computer Science) preferred, BE, B.Tech
• Marketo Certified, Salesforce Certified
• Excellent communication skills and stakeholder management
• Certified in Digital Marketing / Marketing or communications
• Functional knowledge of digital marketing ecosystem, content marketing, social media, etc.
• Experience with application integration and related marketing applications
• Working in a digital marketing/marketing automation role or similar
• Technical proficiency in digital marketing space
• Proficient in HTML, JavaScript

Qualifications

Marketing Application Sr. Analyst (Marketo)

Role and Responsibilities (Technical)

• Design and implement scalable MarTech stacks, integrating end-to-end marketing and advertising technology products to power the Marketing Engine Pipeline using Marketo, resulting in a more efficient and effective marketing process.
• Manage the lead life cycle, set up and administer Salesforce campaigns, and perform Salesforce administration tasks.
• Responsible for email marketing program development and execution, including segmentation, testing, and deployment, and continually evaluate these for improvements.
• Perform insight reporting for Campaign, email, form, and Landing page and conduct thorough analysis of email responses, including opens, clicks, subscription cancellations, and failed emails, with relevant recommendations for the next approach.
• Build and execute various marketing campaigns like events (webinars and seminars), nurture, demand generation, newsletter, branding, offers, and promotions.
• Monitor user profiling, scoring, and measurement models that lead to more effective communication and higher conversion.
• Design and run automation workflows for subscription management, keeping global emailing laws in mind.
• Utilize REST APIs to integrate Marketo with other business systems and applications. Implement 3rd party integrations with Marketo to enhance campaign performance and data management.

Role and Responsibilities (Cross team collaboration)

• Lead and support the implementation and optimization of B2B projects while assessing stakeholders\' needs and recommending solutions.
• Advise operations team on best practices and provide training in Sales & Marketing Automation (SMA) administration, including platform enhancement, email deliverability, CRM integration, data management, and operation and user management.
• Manage global teams to ensure efficient handling of Incident Management and Business Process Management, resulting in improved operational performance and customer satisfaction.
• Collaborate with project, product, and program managers, utilizing analytical skills to identify areas for improvement in product portfolio data, assisting management in implementing innovative solutions increasing performance and efficiency.
• Establish processes and cross-functional alignment for marketing database stewardship to ensure the database is clean enough to monetize activities and engagements, grow marketable contacts, establish re-engagement programs, and develop effective hygiene/deletion practices.
• Collaborate with Marketing team members to plan, launch, and analyze campaigns for use in various platforms such as paid search, paid social, review sites, webinars, and more.

Business / Soft Skills and Experience

• Exceptional relationship management and communication skills with the ability to influence
• Solid communication and interpersonal skills; ability to work effectively with global teams
• Ability to work closely with globally dispersed stakeholders from Business
• Ability to manage multiple priorities in a fast-paced environment
• Ability to work in a matrix environment with multiple Business groups
• A data-driven mindset with the ability to influence behavior based on analytics
• Strong data interpretation and communications skills; ability to summarize and present complex findings clearly and concisely to various management levels

Qualifications

• 3-7 years relevant experience
• Masters in engineering (Computer Science) preferred, BE, B.Tech
• Marketo Certified, Salesforce Certified
• Excellent communication skills and stakeholder management
• Certified in Digital Marketing / Marketing or communications
• Functional knowledge of digital marketing ecosystem, content marketing, social media, etc.
• Experience with application integration and related marketing applications
• Working in a digital marketing/marketing automation role or similar
• Technical proficiency in digital marketing space
• Proficient in HTML, JavaScript

Schneider Electric