Develop and execute integrated B2Bmarketing strategies to build brand awareness, generate qualified leads, and support business development objectives.
Design and implement both online (email marketing, paid ads, LinkedIn, SEO/SEM) and offline (events, brochures, in-person meetings) marketing campaigns.
Conduct in-depth market and competitor analysis to identify emerging trends, customer needs, and untapped opportunities.
Collaborate with the creative and content teams to produce high-quality marketing materials tailored to the B2B audience.
2. Sales Strategy & Lead Generation
Design and implement a robust sales strategy targeting NEET coaching institutes, academic institutions, and school managements.
Proactively identify potential clients through market research, networking, and cold outreach.
Travel across various states to meet decision-makers, pitch our services/products, and close deals.
Maintain a healthy sales pipeline and ensure smooth progression from lead acquisition to conversion.
3. Client Relationship Management
Build strong and trustworthy relationships with B2B clients to ensure long-term business growth.
Act as a strategic advisor and main point of contact for clients ,offering timely support and addressing any concerns or queries.
Ensure high levels of client satisfaction, retention, and loyalty through regular engagement and performance reviews.
Gather and relay client feedback to internal teams for continuous improvement.
4. Collaboration & Reporting
Coordinate closely with internal teams including product development ,sales, and marketing to align objectives and ensure seamless execution.
Track and report performance metrics across marketing campaigns and sales conversions using CRM tools like Zoho.
Analyze campaign and sales data to optimize strategies, improve ROI, and support decision-making with actionable insights.
Qualifications:
Master's degree in marketing, Business Administration, or related discipline.
Minimum 4+ years of experience in B2Bmarketing and sales with a demonstrable track record of success.
Proficiency in CRM platforms (e.g., Zoho) and digital marketing tools.
Solid experience in content marketing, email marketing, LinkedIn B2B outreach, and paid ad campaigns.
Exceptional communication, negotiation, and relationship-building skills.
Strong analytical mindset with the ability to interpret data and trends to inform business decisions.
Capable of managing multiple projects and working under pressure in a fast-paced environment.
Willingness to travel extensively as part of client acquisition and engagement.
Perks & Benefits:
Paid Annual Leaves
Long vacation during new year
PF, Health Insurance, Team Lunches
Great job satisfaction
Immense learning & personal development
Additional Details:
Job Title: B2B Offline Marketing Manager
CTC: 13 LPA[10LPA Fixed + 3LPA Variable]
Location: JP Nagar, Bengaluru
Job Type: Full Time (Onsite)
Working Days: 6 days
Experience: 5 - 10 years
Notice Period: Immediate to 7 days
Industry
Education
Job Type: Full-time
Pay: ?55,000.00 - ?70,000.00 per month
Benefits:
Cell phone reimbursement
Health insurance
Internet reimbursement
Leave encashment
Paid sick time
Provident Fund
Work Location: In person
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