Job Description

A B2B Marketing Executive JD involves developing and executing business-to-business marketing strategies, conducting market research, creating content, and managing digital marketing campaigns across channels like email, social media, and PPC to generate leads and increase brand awareness. This role requires strong analytical skills, experience with marketing automation and analytics tools, collaboration with sales teams, and an understanding of demand generation tactics.

Responsibilities

Strategy and execution: Develop and implement B2B marketing strategies and campaigns, setting short-term goals.

Market research: Conduct market research to identify trends, opportunities, and competitive activity.

Content creation: Create compelling content for various marketing channels, including digital and print, and ensure brand guidelines are followed.

Digital marketing: Manage and optimize digital marketing campaigns (e.g., SEM, display, social media, email) and conduct A/B testing.

Lead generation: Implement demand generation tactics to develop qualified leads and nurture prospects through the sales funnel.

Collaboration: Work closely with the sales team on sales enablement, strategy, and lead conversion.

Analytics and reporting: Analyze campaign data to evaluate performance and inform future strategies. Manage marketing budgets and report on performance.

Relationship building: Build and maintain relationships with business clients and partners to promote products and services effectively.

Requirements

Experience: Typically requires 3+ years of hands-on B2B marketing experience.

Skills: Strong understanding of B2B marketing principles, excellent communication and writing skills, and strong analytical and negotiation abilities.

Tools: Proficiency with marketing automation tools, CRM software, and digital analytics platforms like Google Analytics is often required.

Education: A Bachelor's degree in Marketing or a relevant field is a common requirement.

Other: Ability to work independently and as part of a team, and proficiency in standard office software (e.g., MS Office) are essential.

Job Type: Full-time

Pay: ₹18,000.00 - ₹22,000.00 per month

Benefits:

Food provided
Work Location: In person