Job Description

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Job Summary
The B2B Marketing Delivery Lead will possess deep knowledge of end-to-end B2B marketing automation workflows, including Pardot implementation, API integrations, Sales Cloud, Classic and Lightning Builder, and web technologies such as HTML and CSS. This role will drive complex marketing automation initiatives, collaborate across functions, and align marketing operations with broader business objectives. The Lead Analyst will play a key role to guide technical execution, enhance lead generation, and ensure B2B marketing efforts are scalable, efficient, and results driven.

Essential Job FunctionsArchitect and lead Pardot implementations, including domain configuration, automation rules, connectors, completion actions, dynamic content, scoring models, and lifecycle stages. - (20%) Design, build, and deploy marketing automation campaigns using Salesforce Pardot and Lightning Builder for emails and landing pages. - (15%) Ensure the integrity, compliance, and effective segmentation of B2B data, including within Salesforce.com. Develop and maintain lead and account routing strategies, scoring models, and AI-driven rules using Salesforce Einstein. - (15%) Build and optimize custom landing pages, forms, and email templates using HTML, CSS, and JavaScript within the Pardot and Salesforce ecosystem. - (10%) Implement and manage APIs to integrate Pardot with Sales Cloud, third-party CRMs, websites, and analytics tools. - (10%) Collaborate closely with Sales Cloud, managing custom objects, workflows, lead routing, and engagement history. - (10%) Evaluate campaign effectiveness, derive actionable insights, and create dashboards in partnership with Revenue and Sales Ops teams. Include the integration of third-party reporting sources such as Google Ads, Programmatic platforms, and others. - (10%) Create and maintain technical documentation, business rules, solution architecture, and campaign requirements. - (5%) Act as a subject matter expert (SME) and train other team members on Pardot best practices, automation strategy, and Salesforce integrations. - (5%)


Minimum QualificationsBachelor's Degree in Marketing, Communications or Business Administration 8+ years of experience in B2B2C Marketing, Sales, and Payments 3+ years of experience leading projects, mentoring, SME


Preferred QualificationsMaster's Degree in Marketing, Communications or Business Administration Certified Pardot Specialist Salesforce Certified Consultant Salesforce Administrator Certification Salesforce


SkillsCRM Account Management Marketing Automation User Journeys Data Segmentation Lead Management Sales Funnel Optimization Analytical Thinking Proactive Problem Solving Relationship Management Salesforce Einstein Salesforce Marketing Cloud Account Engagement Salesforce Sales Cloud


Reports To: Manager and above



Direct Reports: 0



Work EnvironmentNormal office environment. (Remote or Hybrid), 3 to 4 days per month are required in office if within 60 miles of a posted Bread Financial location.


Physical and Mental Requirements



To perform this job successfully, an individual must be able to perform each essential job function satisfactorily and meet the physical, mental and work environment requirements. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions, absent undue hardship.Communicate/Hearing Communicate/Talking Move/Traverse Reaching Standing Stationary Position/Seated Typing/Writing Focus and complete tasks in situations that have a speed or productivity metric Maintain focus in high pressure or fast-paced work environment

Other Duties
This job description is illustrative of the types of duties typically performed by this job. It is not intended to be an exhaustive listing of each and every essential function of the job. Because job content may change from time to time, the Company reserves the right to add and/or delete essential functions from this job at any time.
About Bread Financial
At Bread Financial, you'll have the opportunity to grow your career, give back to your community, and be part of our award-winning culture. We've been consistently recognized as a best place to work nationally and in many markets and we're proud to promote an environment where you feel appreciated, accepted, valued, and fulfilled--both personally and professionally. Bread Financial supports the overall wellness of our associates with a diverse suite of benefits and offers boundless opportunities for career development and non-traditional career progression.
Bread Financial (NYSE: BFH) is a tech-forward financial services company that provides simple, personalized payment, lending, and saving solutions to millions of U.S consumers. Our payment solutions, including Bread Financial general purpose credit cards and savings products, empower our customers and their passions for a better life. Additionally, we deliver growth for some of the most recognized brands in travel & entertainment, health & beauty, jewelry and specialty apparel through our private label and co-brand credit cards and pay-over-time products providing choice and value to our shared customers.
To learn more about Bread Financial, our global associates and our sustainability commitments, visit breadfinancial.com or follow us on Instagram and LinkedIn.All job offers are contingent upon successful completion of credit and background checks. Bread Financial is an Equal Opportunity Employer.

Job Family:
Marketing
Job Type:
Regular