Job Description

:We are seeking a B2B Lead Generation Specialist responsible for identifying, nurturing, and converting leads through email outreach, cold calling, and LinkedIn prospecting. This role is critical for expanding our sales pipeline and ensuring the growth of the business. The ideal candidate will have experience in B2B lead generation, especially in using email, LinkedIn, and phone calls to connect with and engage key decision-makers in various industries. You should be able to craft personalized messaging, nurture leads through the sales funnel, and collaborate closely with the sales team.Responsibilities include but are not limited to:- Develop and execute cold email outreach campaigns to generate high-quality leads.- Segment target audiences and personalize email messaging to drive engagement.- Conduct LinkedIn outreach using LinkedIn Sales Navigator and other tools to engage with decision-makers.- Make cold calls to prospects, qualify them, and set appointments with the sales team.- Log, track, and update all lead activity in the company's CRM (e.g., Pipedrive).- Maintain clean and updated lead data, segmenting based on qualification criteria.- Provide regular performance reports on outreach effectiveness, lead conversion rates, and follow-up strategies.Requirements:- 2-3 years of experience in B2B lead generation, preferably in SaaS or tech-focused industries.- Strong knowledge of LinkedIn Sales Navigator and cold emailing strategies.- Experience with phone outreach and engaging with senior-level executives.- Proficiency in CRM tools such as Pipedrive- Excellent verbal and written communication skills with a knack for engaging prospects.- Goal-oriented and able to meet lead generation targets.- Strong organizational skills with the ability to prioritize and manage multiple tasks.Preferred:- Experience in the B2B tech or SaaS industry.- Familiarity with lead generation tools such as Lemlist, Apollo.io, mailchimp etc (ref:updazz.com)