Job Description

Position: B2B Digital Marketing & Account-Based Nurturing Specialist

Location:

Hyderabad (in office)

About the Role:

We are seeking a high-performance Digital Marketer who can drive B2B demand generation, account-based nurturing, and digital sales enablement across international markets. The ideal candidate has experience in Pharmaceutical, Herbal Ingredients, Nutraceutical, Ayurvedic, or Wellness categories and understands how to create pipeline, warm relationships, and deal-acceleration--not just impressions and traffic.

This role supports global expansion, high-value enterprise outreach, and conversion of strategic accounts through digital funnels, email nurturing, and content intelligence.

Key Responsibilities:

B2B Account-Based Digital Strategy

Run account-based nurturing for priority global accounts through multi-touch LinkedIn, email, retargeting, and lead magnets. Execute and optimize Google + LinkedIn campaigns, retargeting, and lead-gen funnels for US/EU/APAC. Segment audiences by C-suite, Innovation, R&D, NPD, and scientific buyers and track engagement to convert into sales conversations. Create strategic content and assets (blogs, posts, email sequences, whitepapers, case studies, pitch decks). Align messaging to women's health, Ayurveda, nutraceutical science, and category insights. Manage email automation, drip workflows, and CRM scoring using Zoho/HubSpot/Mailchimp. Lead LinkedIn publishing (founder + corporate) and support community building/webinars. Track funnel KPIs (MQL, SQL, CAC, CPL, ROAS) through dashboards (GA, Search Console, CRM). Deliver weekly / monthly performance insights and next-step recommendations.

Cross-Functional Coordination

Work closely with Product, R&D, Scientific Affairs, Regulatory, Design, and Sales to ensure messaging accuracy. Translate clinical claims and Ayurvedic knowledge into clear consumer and B2B language. Coordinate with external agencies when required.

Essential Qualifications:

Bachelor's or Master's in Marketing, Digital Marketing, Communication, Business, or related fields. Proven skills in paid ads, analytics dashboards, and email automation. Excellent written English skills (long-form + short social copy).

Desired Qualifications:

Specialization or proven experience in

nutraceuticals, Ayurveda, women's health, wellness, functional foods, or pharma marketing.

Certifications in

LinkedIn Ads, Google Ads, B2B Lead Gen, Email Automation

. Experience with

HubSpot, Zoho, Mailchimp, Canva, Figma

. Understanding of

content compliance for international markets (US, EU, APAC)

. Ability to work with

scientific claims, clinical study outputs, and regulatory communication

.

Experience Requirements:

3-5 years

in B2B-focused digital marketing, including: LinkedIn Ads management Email/community building Blog + content marketing

Why join us

Lead a

focused strategy, not just execution

Work on

women's health innovation & scientific storytelling

High-ownership, measurable impact role

Who are we?

We are a women-run company from India on a mission to reshape women's health through science-backed Ayurveda. Our flagship innovation, Aspur?s Shatavari extract, delivers measurable relief in menopausal and hormonal well-being, supported by a clinical trial and international awards. We collaborate globally with nutraceutical brands, formulators, and wellness innovators.

www.aspurusshatavari.com

Job Type: Full-time

Pay: ?29,000.00 - ?50,000.00 per month

Application Question(s):

Do you have the relevant experience as mentioned above?
Experience:

B2B-focused digital marketing: 3 years (Required)
Location:

Hyderabad, Telangana (Preferred)
Work Location: In person