Job Description

B2B Demand Generation specialistOur proposition is very simpleAt Capital Placement, we connect ambitious students and graduates with life-changing internship opportunities. For the 4000+ companies we partner with, we provide access to a global pool of pre-vetted, career-ready candidates who have passed our rigorous screening process.What You'll Be Doing- Drive inbound employer demand generation through marketing initiatives.- Develop and implement social media strategies, creating engaging content to support our B2B outreach teams.- Collaborate with our performance marketer to manage LinkedIn Lead Gen Ads and retargeting campaigns.- Work with our tech team to build and maintain an Employer Hub on our website, enhancing user experience and re-engagement through retargeting.- Run paid digital campaigns across platforms such as YouTube, LinkedIn, Instagram, and X.- Bring your own ideas to the table, execute creative campaigns that help us attract and onboard new employers globally.- Support the wider team in enhancing our digital presence and scaling our employer network.Who You Are- You have a minimum of 3 years' experience in B2B marketing, ideally in a fast-paced or startup environment.- You're a creative thinker and problem-solver with a data-driven mindset.- You're comfortable working independently but love collaborating across teams.- You have a strong understanding of digital marketing platforms and trends.- You're excited about early-career development, global opportunities, and helping companies find top talent.What We Offer- Your choice of working from an office, home, or hybrid- Opportunities to travel abroad- MacBook to help you work effectively- Private health insurance- 28 days holiday per annum (including +1 week off for Christmas)- Uber Eats budget- Learning and development budget- Significant opportunities to progress in a growing team- Competitive salary: INR 70,000 - INR 90,000 per month + performance-based bonusAbout Capital Placement :Capital Placement is a global talent platform connecting ambitious students and recent graduates with life-changing internships and early career opportunities. We partner with universities, governments, and employers to deliver structured internship programs across various sectors, both remotely and in-person. From onboarding and tailored internship matching to visa support and candidate development, we offer an end-to-end solution that ensures a seamless, impactful experience for both candidates and employers.Ready to join us?Apply now and help shape the next generation of international career journeys.1. Core Skills & Experience:- 3+ years in B2B marketing (startup/fast-paced environment preferred).- Proven track record in inbound demand generation and lead acquisition.- Expertise in social media strategy (LinkedIn, Instagram, X) and paid campaigns (LinkedIn Ads, YouTube, retargeting).- Experience collaborating with performance marketing and tech teams (e.g., building landing pages/Employer Hubs).2. Technical Competencies:- Proficiency in digital marketing platforms (e.g., LinkedIn Campaign Manager, Meta Ads, Google Ads).- Data-driven mindset with ability to analyze campaign performance (CTR, CAC, ROI).- Basic understanding of UX principles for web optimization (Employer Hub).3. Soft Skills & Cultural Fit:- Creative problem-solver with ability to execute independent projects.- Passion for early-career talent development and global workforce trends.- Collaborative team player in a remote/hybrid environment.4. Nice-to-Haves (Optional Additions):- Experience with CRM tools (e.g., HubSpot, Salesforce) or marketing automation.- Knowledge of employer branding strategies.- Multilingual or experience targeting global markets (EMEA/APAC). (ref:updazz.com)