Job Description

About the Role
We're seeking a driven B2B Content & Social Writer with a passion for healthcare. You'll craft high-quality content and own our company's social presence: writing, posting, engaging, and repurposing content. You'll move fast, be experiment-hungry, and use AI intelligently as a force multiplier.
You'll support lead generation, thought leadership, brand awareness, and social engagement. You'll work cross-functionally with Growth, Product, and Operations to align content with business goals and grow our voice.
Responsibilities

• Produce compelling content across formats: blog pillars, case studies, white papers, newsletters
• Write & manage LinkedIn/social posts and engage with key accounts
• Repurpose long-form content into carousels, visuals, short-form snippets & captions
• Interview internal & external stakeholders and distill interviews into polished narratives
• Manage content calendar, campaigns & launches
• Use SEO, keyword mapping, on-page optimization, analytics to guide decisions
• Use AI tools smartly and responsibly while following the brand guidelines
• Monitor content performance & iterate (CTR, dwell time, social engagement, pipeline influence)
• Keep content fresh, updated and aligned with trends, regulations, and best practices
• Experiment with formats, tone, engagement tactics and iterate fast

Requirements

• 3+ years of B2B content and social media experience, ideally in healthcare, health tech, or functional/integrative medicine
• Proven track record writing for LinkedIn, blogs, newsletters, white papers, gated assets, and social engagement
• Ability to use AI tools to accelerate output while keeping quality and trust intact
• Excellent writing, editing, storytelling skills with obsessive for grammar, clarity, voice
• Strong SEO sense, familiar with CMS, analytics tools (HubSpot, GA4, etc.)
• Comfortable working in a fast-paced, growth-oriented environment, open to testing & pivoting
• Self-starter: you can take a topic and drive from brief to publishing and promotion
• Social media savvy: you understand how LinkedIn algorithm works (carousels, content pillars, content across funnels, engagement loops etc.)
• Ability to collaborate closely across teams and get feedback/iterative revisions

Nice to Have

• Past experience in functional or integrative medicine
• Experience with webinars, podcasts, video scripts
• Basic design or motion skills (Canva, Figma etc.)
• Experience in technical writing or data-driven content

What You'll Gain

• Ownership from Day 1: run experiments fast, fail fast, learn fast
• Work closely with leadership in a mission-driven healthcare team
• Fast feedback loops, high autonomy, ability to see your work move the needle
• A fully remote, growth-driven environment with space to experiment and scale
• Competitive compensation

IMPORTANT NOTE
Your total experience or credentials do not matter. What does is your passion for the craft. And we believe nothing shows this better than your portfolio of work, so don't miss sending it along with your resume.
You are the right fit if you're a self-starter, full of creative ideas, and have a scrappy, entrepreneurial mindset that thrives in the chaos of building something new and meaningful.
Benefits
Vision and Dental

Skills Required