Job Description

Company Overview:B B Banthia Pvt Ltd is a leading manufacturer and supplier of high-quality industrial packaging solutions. Specializing in corrugated boxes, paper bags, and other customized packaging products, we cater to a diverse range of industries including food processing, pharmaceuticals, and consumer goods. With a strong presence in the Indian market, we are committed to delivering innovative and sustainable packaging solutions that meet the evolving needs of our clients.Role Overview:As the Social Media Executive, you will be responsible for developing and executing B B Banthia Pvt Ltd's social media strategy to enhance brand awareness, generate leads, and drive customer engagement. You will work closely with the marketing and sales teams to create compelling content, manage social media channels, and analyze campaign performance. Your efforts will directly contribute to strengthening our online presence and supporting the company's overall marketing objectives.Key Responsibilities:- Develop and implement social media strategies aligned with company goals to increase brand visibility and engagement.- Create and curate engaging content (text, images, videos) for various social media platforms to attract and retain target audiences.- Manage and maintain the company's social media profiles and presence, ensuring consistent branding and messaging.- Monitor social media trends and competitor activity to identify opportunities for growth and innovation.- Execute social media advertising campaigns to reach specific target demographics and achieve measurable results.- Analyze social media data and metrics to track performance, identify areas for improvement, and optimize campaigns.- Collaborate with internal teams (marketing, sales, product) to ensure social media efforts are integrated with overall marketing strategies.- Manage and respond to social media inquiries and comments in a timely and professional manner to maintain a positive brand image.- Develop and maintain a social media calendar to ensure consistent and timely content delivery.- Support public relations efforts by promoting company news, events, and initiatives on social media.Required Skillset:- Demonstrated ability to develop and execute successful social media strategies.- Proven experience in creating engaging content for various social media platforms.- Strong understanding of social media analytics and reporting tools.- Excellent written and verbal communication skills.- Ability to work independently and as part of a team.- Knowledge of SEO/SEM principles and best practices.- Familiarity with content management systems (CMS) and social media management tools.- Bachelor's degree in Marketing, Communications, or a related field.- 1-3 years of relevant experience in social media marketing and online marketing. (ref:updazz.com)

Skills Required