and support AWS co-marketing initiatives.
This role is
revenue-aligned
, working closely with
AWS Sales, Presales, and AWS PDMs
.
Key ResponsibilitiesDemand Generation (Primary)
Design and execute
AWS-focused marketing campaigns
:
Cloud Migration
AWS Managed Services
Cost Optimization & Well-Architected Reviews
DevOps, Containers, Data & AI on AWS
Generate
Marketing Qualified Leads (MQLs)
for the AWS sales team
Own monthly
lead targets and campaign ROI
AWS Partner Marketing
Execute
AWS co-marketing activities
:
Webinars, workshops, roadshows
AWS-funded MDF campaigns
Case studies & success stories
Coordinate with
AWS PDM / Marketing teams
Ensure compliance with
AWS Partner Marketing guidelines
Content & Digital Marketing
Create and manage:
LinkedIn campaigns (AWS services & thought leadership)
Landing pages & lead forms
Blogs, whitepapers, case studies, one-pagers
Manage email marketing & nurture campaigns
Support sales with pitch decks, brochures, and solution collaterals
Performance Marketing & Analytics
Run paid campaigns (LinkedIn / Google - B2B focused)
Track metrics:
CPL, CAC, MQL ? SQL conversion
Campaign ROI
Optimize campaigns based on performance data
Mandatory Requirements
3-4+ years in B2B IT / Cloud / SaaS marketing
Experience marketing
cloud services (AWS/Azure/GCP)
Proven experience generating
B2B leads
Strong understanding of:
Marketing funnels
Account-based marketing (ABM)
Hands-on with LinkedIn Ads, email tools, CRM integration
Strong coordination skills with sales teams
Good to Have (Big Plus)