Job Description

We're Hiring: AVP - Sales/Regional Sales Head (General Trade)
???? Location: Chandigarh/Ludhiana (covering Punjab, Himachal Pradesh, J&K & part of Haryana)
???? Team Size: 3 ASMs + 35 Sales Executives
What You'll Do:
Develop & execute annual GT sales plans aligned with business objectives
Drive market expansion with new distributor on boarding
Lead & coach ASMs and Sales Executives to achieve ambitious goals
Ensure execution excellence across trade marketing & activations
Build lasting relationships with distributors, wholesalers & retailers
What We're Looking For:
MBA (Tier I/II preferred)
4-9 years of FMCG/Beverages sales experience
Proven success in managing large-scale GT operations across regions
Strong leadership, negotiation & relationship-building skills
Data-driven decision-making and market insight
Why Join?
This role offers the chance to lead regional growth, shape GT strategy, and create real business impact while mentoring future leaders in the FMCG space.
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