What we\'re looking for CoinFantasy is looking for a Marketing Leader who has experience in crafting strategies for all Marketing activities and ensuring their timely execution. Holding a highly strategic role, you will be responsible for driving the overall marketing strategy including segmentation, positioning, messaging, demand generation, digital marketing, influencer marketing, affiliate marketing and customer/partner marketing. Responsibilities
Develop and implement a cohesive brand & marketing strategy to increase awareness & interest generation
Achieve the KPIs and objectives for the business by driving various initiatives to work towards delivering results
Develop high-performing funnel and funnel management
Set current and long-term goals for internal teams
Design and review the Marketing department\xe2\x80\x99s budget
Build relationships with media and stakeholders through creative PR strategies
Build, manage and coach a high-performing marketing team and forecast hiring needs
Conduct market analysis to identify challenges and opportunities for growth
Provide guidance and ideas to organize effective marketing events
Understand & leverage data, a strong bias towards execution at speed and strong collaboration skills to work with different teams and achieve desired results
Overseas and monitor the effective use of our CMR/Marketing Automation tool and processes
Help create a fun, high-energy work environment
Work closely with the Leadership Team to provide input on the growth of the business and align revenue strategies
What we expect
5+ years of experience in the marketing domain preferably fast growing Startups.
Demonstrable experience designing and implementing successful marketing campaigns
Solid knowledge of digital channels, content/social marketing, SEO, web analytics and Google AdWords, influencer marketing & affiliate marketing
Strong quantitative mindset & data driven approach to marketing
Handled large scale monthly digital marketing budgets
Understanding of the crypto marketing & DeFi ecosystem will be an added advantage
Passionate, Self-driven and ability to thrive in a startup environment
Excellent communications & presentation skills
Open to working on-site from our Chennai office (We want to work alongside you!)
About Us
CoinFantasy is a Play to Invest platform that brings the world of investment to users through engaging games. With multiple categories of games, it aims to make investing fun, intuitive, and enjoyable for users.
It features a sandbox environment in which users are exposed to the end-to-end investment journey without risking financial losses.
Website: https://www.coinfantasy.io Benefits
Competitive Salary
An opportunity to take up the Marketing Leadership role in a fast-growing company
Practically unlimited professional and career growth opportunities
Job Type: Full-time Salary: \xe2\x82\xb9500,000.00 - \xe2\x82\xb92,000,000.00 per year Benefits:
Leave encashment
Schedule:
Day shift
Supplemental pay types:
Performance bonus
Education:
Master\'s (Required)
Experience:
Digital Marketing: 7 years (Required)
Work Location: In person
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