Job Title: Performance MarketerKey Responsibilities- Plan, launch, and manage paid campaigns on platforms like Google Ads, Meta (Facebook/Instagram), TikTok, and other performance channels- Optimize campaigns based on KPIs such as CTR, CPA, CPL, ROAS, and conversion rate- Conduct A/B testing on ads, creatives, copy, and landing pages- Track, analyze, and report campaign performance using tools like Google Analytics and ad dashboards- Manage ad budgets efficiently to maximize results- Collaborate with design, content, and product teams to improve campaign performance- Research audience behaviour, trends, and competitors- Scale winning campaigns and pause under vperforming onesRequired Skills & Qualifications- Experience with paid advertising platforms (Google Ads, Meta Ads, etc.)- Strong understanding of performance metrics and analytics- Ability to analyze data and make data-driven decisions- Basic knowledge of conversion tracking, pixels, and funnels- Good copywriting and creative judgment- Strong problem-solving and optimization mindsetPreferred Qualifications- Experience in e-commerce, apps, or lead generation- Familiarity with tools like GA4, Google Tag Manager, Hotjar- Knowledge of landing page optimization- Agency or startup experienceBalasubramaniam9629422334 (ref:updazz.com)
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