Job Description

Job Title: WhatsApp Automation Executive

Experience Required:

0-1 Year

Location:

Noida Sector 16

Company:

IMTS Institute

Job Overview

The WhatsApp Automation Executive will manage, monitor, and improve all WhatsApp-based communication systems used for student inquiries, lead follow-ups, admission support, and automated messaging. The role ensures smooth functioning of WhatsApp APIs, chatbots, templates, and student query workflows.

Key Responsibilities1. WhatsApp Automation Setup & Management

Manage WhatsApp Business API and automation tools (Interakt, WATI, etc.). Create and update automated message flows for inquiries, admissions, counselling, and follow-ups. Ensure all WhatsApp templates are approved, active, and functioning properly. Maintain FAQ lists and chatbot responses for student support.

2. Lead Handling & Response System

Set up instant automated replies for new leads (course details, fees, admission steps). Ensure every inquiry receives correct and timely automated information. Monitor response accuracy and reduce reply delays.

3. Daily Monitoring & Issue Handling

Track message delivery, read rates, failed messages, and API issues. Resolve errors such as template rejection, number blocking, or message not sending. Coordinate with the technical team if API or automation services face downtime.

4. Student Support & Communication

Manage automated reminders related to: Admission deadlines Fee payment reminders Document submission Counselling schedules Ensure students receive accurate information through automated WhatsApp communication.

5. Reporting & Analysis

Prepare daily and weekly WhatsApp performance reports (sent, delivered, read, replied). Analyse student queries to improve chatbot flows. Provide insights on student activity, peak engagement time, and frequently asked questions.

6. Template Management

Create and update WhatsApp message templates for: Marketing campaigns Admission updates Announcements and alerts Submit templates for approval and track rejection issues with solutions.

7. Coordination & Team Support

Work closely with counselling, admissions, and marketing teams to update messages and flows. Update WhatsApp communication based on new courses, fee changes, and admission rules. Coordinate with the design/content team for creatives used in WhatsApp communication.
Job Types: Full-time, Permanent

Pay: ?20,000.00 - ?28,000.00 per month

Benefits:

Cell phone reimbursement Commuter assistance Flexible schedule Health insurance Leave encashment Life insurance Paid sick time * Provident Fund