Job Description

Job Title: Marketing ManagerLocation: Bhubaneswar Experience: 4-5 years Department: MarketingAbout AurassureAurassure is a climate-tech company delivering hyperlocal environmental intelligence on air quality, flood risks, and climate change. We empower cities, industries, and enterprises across India and emerging markets to build data-driven climate resilience. Our mission is to make environmental data accessible, actionable, and impactful for better decision-making in the face of climate challenges.Role OverviewWe are seeking a proactive and results-driven Marketing Manager to lead our growth and outreach initiatives. The ideal candidate will have a strong grasp of digital marketing, lead generation, and content strategy, along with the ability to execute campaigns end-to-end. You'll work cross-functionally with the sales, design, and product teams to position Aurassure as a thought leader in the climate intelligence space.Key ResponsibilitiesCampaign Execution:- Plan, manage, and optimize multi-channel marketing campaigns across email, social media, paid advertising, and more.SEO & Website Management:- Improve website performance and organic reach through effective on-page and off-page SEO strategies using tools like Google Analytics and Search Console.Lead Outreach:- Develop and manage outbound lead generation through email sequences, LinkedIn campaigns, and other outreach strategies.Webinars & Events:- Organize, promote, and manage webinars, virtual panels, and conference sessions to build brand visibility and generate high-quality leads.Content & Marketing Collateral:- Collaborate with internal and external teams to produce blogs, brochures, product decks, case studies, and videos that effectively communicate our value proposition.Performance Tracking & Reporting:- Monitor key marketing metrics, campaign performance, and CRM data to assess ROI and optimize lead quality and conversion rates.Cross-Functional Collaboration:- Align marketing strategies with business goals by working closely with sales, product, design, and leadership teams.Qualifications- Bachelor's or Master's degree in Marketing, Communications, or a related field.- 4-5 years of hands-on experience in B2B marketing-preferably in the tech, SaaS, or climate/environmental sectors.- Proficient with digital marketing tools such as Google Analytics, SEO platforms, email marketing tools, and CRM systems.- Proven track record of planning and executing successful webinars, outbound campaigns, and lead generation initiatives.- Excellent written and verbal communication skills.- Strong organizational and project management abilities, with the capability to work independently in a fast-paced environment. (ref:updazz.com)