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Overview:
We are seeking a data-driven Audience Manager to lead the creation, management, and optimization of targeted account and contact segments for Cvent's Hospitality Cloud. This role works closely with marketing, analytics, and sales teams to ensure the right and defined audiences are identified, reached and engaged with the right messages resulting in accelerated lead generation, and revenue growth. The position requires strong expertise in 360 degree marketing, segmentation, data strategy, and an understanding of global privacy frameworks.
In This Role, You Will:
Develop and execute audience segmentation strategies using CRM, firmographic, behavioral, and both organic and inorganic data sources.
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