Job Description

Marketing Creative Designer Specialist

Marketing Creative Designer Specialist - ATLAs SkillTech University
: Marketing Creative Designer for Executive Education

Job Responsibilities:

1. Strategic Visual Content:

- Collaborate with the marketing team to develop creative concepts that align with the goals and messaging of executive education programs.

- Create captivating visuals that convey the unique value propositions of our programs.

2. Visual Asset Creation:

- Design a variety of marketing assets including brochures, flyers, social media graphics, email templates, banners, and advertisements.

- Ensure all designs reflect the professionalism and prestige of our executive education offerings.

3. Branding and Consistency:

- Maintain and uphold the visual identity of our executive education brand, ensuring consistent application of design elements.

- Develop visual guidelines and templates for marketing collateral.

4. Digital and Print Design:

- Create graphics optimized for both digital platforms and print materials, such as event posters and program booklets.

- Adapt designs for various online channels, including social media, website, and email campaigns.

5. Campaign Enhancement:

- Collaborate with copywriters to integrate visual elements seamlessly with written content, enhancing the overall impact of marketing campaigns.

6. Interactive Content:

- Design interactive content such as infographics, animations, and short videos that convey complex information in an engaging manner.

7. Innovation and Trends:

- Stay updated on design trends, tools, and techniques specific to executive education and professional development.

- Integrate innovative design concepts to elevate our marketing materials.

8. Quality Control and Feedback:

- Review designs for accuracy, alignment with brand guidelines, and visual consistency.

- Provide and receive constructive feedback to refine design concepts.

Qualifications:

- Attitude of Ownership from strategy to execution

- Bachelor\'s degree in Graphic Design, Visual Arts, or a related field; relevant certifications are a plus.

- 6-8 years of experience in graphic design, with a portfolio showcasing diverse marketing materials.

- Proficiency in design software (Adobe Creative Suite: Photoshop, Illustrator, InDesign, etc.).

- Strong understanding of design principles, typography, color theory, and layout techniques.

- Ability to translate complex concepts into visually appealing graphics.

- Experience in both digital and print design.

- Video editing and motion graphics skills are advantageous.

- Strong communication skills and ability to collaborate effectively.

- Attention to detail and commitment to delivering high-quality work.

- Adaptable to changing priorities and project requirements

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