Job Description

Company:

Mahabir Danwar Jewellers Pvt Ltd

Location:

City Centre, Saltlake

Position

: ATL/ BTL Manager

Industry:

Jewellery

No of Vacancy

: 1

Only Male Preferred

:

ATL (Above The Line) Marketing:

Develop and manage mass media campaigns including TV, radio, print, cinema, and OOH (out-of-home) advertising.

Coordinate with creative and media agencies for campaign strategy, execution, and performance tracking.

Ensure brand consistency and storytelling across all ATL platforms.

Track campaign metrics like TRPs, GRPs, impressions, and reach.

BTL (Below The Line) Marketing:

Plan and execute in-store activation, exhibitions, trunk shows, roadshows, retail promotions, and customer engagement programs.

Develop city-specific and store-specific marketing plans to increase footfall and conversion rates.

Manage POS branding, visual merchandising, and local sponsorship or collaborations.

Ensure ROI-driven planning for offline campaigns.

Budgeting & Coordination:

Develop and manage annual ATL & BTL marketing budgets.

Liaise with internal sales and retail teams to align marketing efforts with business goals.

Collaborate with cross-functional teams to ensure marketing supports product launches, festive campaigns, and regional strategies.

Experience:

5- 7 yrs

Qualification:

Graduate

Interested send update resume

Job Type: Full-time

Pay: ₹25,000.00 - ₹30,000.00 per month

Schedule:

Day shift
Work Location: In person