Job Description

:

ATL & BTL Branding Executive

Location:

Tirupur

Role Objective:

To plan and execute effective

ATL & BTL branding campaigns

that enhance brand visibility, awareness, and customer engagement.

Key Responsibilities:

Develop and implement integrated brand campaigns across

ATL (TV, Print, Outdoor, Radio)

and

BTL (Events, Activations, In-store, POS)

channels. Coordinate with creative and media agencies for campaign execution. Ensure brand consistency across all marketing materials and touchpoints. Manage vendor relationships and campaign budgets efficiently. Track and report campaign performance and ROI.

Skills & Qualifications:

Bachelor's/Master's in Marketing, Mass Communication, or related field. 3-8 years of experience in

brand marketing

with hands-on ATL & BTL exposure. Strong communication, project management, and analytical skills.
Job Types: Full-time, Permanent

Pay: ?25,000.00 - ?35,000.00 per month

Benefits:

Provident Fund
Work Location: In person