Job Description

Key Responsibilities:- Develop and manage programs to support partner-led campaigns, events, and digital marketing.- Create and deliver co-branded marketing collateral, sales decks, case studies, and partner toolkits.- Plan and execute partner training programs, certifications, and webinars in collaboration with Product and Sales teams.- Manage the Partner Portal, ensuring easy access to updated assets, deal registration, and training modules.- Drive joint campaigns with trade show participation, and local seminars.- Monitor partner campaign ROI- Establish partner communication cadence (newsletters, webinars, updates) to keep the ecosystem informed and engaged.- Build success stories and case studies in collaboration with OEM and system integrator partners.Qualifications:- Bachelor's degree in Marketing, Business, or related field; MBA preferred.- Strong understanding of partner ecosystems (system integrators, OEMs, distributors) in India's industrial market.- Excellent written and verbal communication skills with strong presentation abilities.KPIs:- Partner engagement rate (portal logins, training completion).- Number of certified partners onboarded per quarter.- Pipeline contribution from partner-led opportunities.- Partner satisfaction (survey scores, feedback).Growth Path:- Year 1-2: Build a strong partner ecosystem and deliver measurable ROI - Year 3+: Progress to Senior Partner Marketing Executive or Channel Marketing Director, leading regional partner strategies and larger budgets. (ref:updazz.com)

Skills Required