Job Description

We're building an in-house creative team and are looking for a Social Media Strategist who can turn big ideas into content that grows audiences, drives engagement, and maximizes reach across platforms. You'll be the bridge between creative and analytics - leading campaigns from concept to performance tracking, and ensuring our brand stays relevant, shareable, and impactful.Key ResponsibilitiesStrategy & Planning- Develop and own the social media strategy across platforms (Instagram, YouTube, LinkedIn, TikTok, etc.).- Create content calendars that align with brand goals and audience insights.- Identify opportunities to leverage trends, memes, and cultural moments.Growth & Algorithms- Stay ahead of platform algorithm updates and adjust strategies for maximum organic reach.- Experiment with formats (Reels, Shorts, Carousels, Lives) to drive audience growth.- Optimize posting times, hashtags, captions, and engagement tactics.Creative Collaboration- Work closely with the Creative Head, Graphic Designer, and Video Editor to translate ideas into platform-ready content.- Brief and guide the creative team with data-backed insights and trend forecasts.- Ensure brand voice and storytelling remain consistent across all channels.Analytics & Reporting- Track KPIs such as reach, engagement rate, follower growth, and conversions.- Provide insights and recommendations to continuously improve content performance.- Benchmark against competitors and industry leaders.Skills & Qualifications- 3-6 years of proven experience in social media strategy, audience growth, or digital marketing.- Deep understanding of social algorithms, platform best practices, and emerging trends.- Strong creative instincts paired with an analytical, data-driven approach.- Excellent copywriting and storytelling ability.- Experience with social media analytics tools (native insights, Sprout, Hootsuite, Later, etc.).- Comfortable working in a fast-paced, experiment-heavy environment.What Success Looks Like- Consistent follower growth across platforms.- High engagement rates driven by shareable, creative content.- Campaigns that spark conversations and build community.- A clear system where creativity and growth feed each other. (ref:updazz.com)

Skills Required