Development, collaboration, implementation, & accountability for strategic and operational plans which optimize profitability, market share and revenue growth for a brand portfolio in the short and long term.
Lead various assignments to help the BU meet overall BU business goals
Development of marketing and promotional plans for products to support the end consumers need
Developing business plans/ market strategies for the products within the assigned portfolio.
Monitor business performance and support the portfolio with the help of regular tracking
Ensuring marketing strategy implementation through sales force connect
Making Brand plan, Brand strategy & competitor analysis of the brands.
Market intelligence through primary research and customer connect
Planning & timely delivery of promotional inputs.
Identifying the opportunities for market share growth.
Provide direction, motivation to field sales team for ensuring optimum performance.