Job Description

Job Title:

Asst. Marketing Manager

Organization:

Jewellery Company

Job Location:

Theatre Road, Kolkata

Salt Lake City, Kolkata

Qualification:

MBA or B.B.A in Sales & Marketing

Background in Mass Communication or Marketing preferred

Key Responsibilities

1. Social Media Management

Develop and implement engaging content strategies across social media platforms to enhance brand awareness and product visibility

Monitor industry trends, analyze campaign performance, and optimize strategies to drive customer engagement and sales

Manage customer interactions and feedback across platforms to maintain a strong digital presence

2. Digital Marketing Campaigns

Lead digital initiatives including SEO, Google Ads, email marketing, and performance campaigns to drive online traffic and leads

Collaborate with external agencies for website updates and e-commerce operations

Utilize analytics tools to monitor KPIs and campaign ROI, adjusting strategies as needed

3. In-store Promotions

Plan and execute promotional events and festive campaigns to boost in-store traffic and sales

Work closely with visual merchandising teams to ensure store displays reflect ongoing marketing campaigns

Develop and manage loyalty programs to enhance customer retention

4. Market Research & Consumer Insights

Conduct market analysis to understand customer behavior, preferences, and competitor positioning

Stay updated on trends in jewellery design and recommend product innovations to meet evolving customer demands

5. Stakeholder & Cross-functional Coordination

Liaise with advertising agencies, suppliers, and key partners to ensure effective execution of marketing plans

Collaborate with the sales team to align marketing initiatives with business objectives

6. Content Development

Oversee creation of high-quality marketing materials, including product photography, videos, newsletters, and catalogs

Write and review promotional content for both digital and print channels

7. Public Relations & Branding

Build brand credibility through influencer collaborations, blogger partnerships, and media outreach

Plan and organize PR activities, including press releases, community initiatives, and media events

8. Sales Data Analysis & Reporting

Analyze marketing and sales data to evaluate campaign effectiveness and identify growth opportunities

Present actionable insights and performance reports to senior management

9. Budget Planning & Management

Develop and manage the marketing budget to ensure cost-effective and impactful campaigns

Negotiate with vendors and service providers to optimize spending

10. Team Leadership

Lead, mentor, and develop a high-performing marketing team

Promote a culture of creativity, collaboration, and continuous improvement

Reporting To:

Directors

Experience:

Minimum 5 years of experience in Sales & Marketing

Remuneration:

As per the market standard

Job Type: Full-time

Pay: ₹20,000.00 - ₹40,000.00 per month

Application Question(s):

How many years experience in marketing Saltlake and Theatre Road location both are ok ?
Work Location: In person