Job Description

Strategy and planning:

Develop and implement marketing strategies, including brand, digital, and lifecycle marketing, aligned with business objectives. Assist in managing the marketing budget and P&L analysis.
Required skills and qualifications

Education:

A degree in Marketing, Business, or Engineering is often preferred.

Experience:

Prior experience in the automotive industry or a related manufacturing sector is highly beneficial. Experience in digital marketing, e-commerce, or partner programs is often required.

Skills:

Strong communication, negotiation, and strategic and analytical skills are essential.

Additional knowledge:

A good understanding of competitor analysis, market trends, and customer acquisition strategies is important.

Campaign execution:

Create and execute multi-channel marketing campaigns, including advertising, email, social media, and promotional events.

Content and communications:

Oversee the creation of marketing materials, press releases, and product information to ensure accuracy and brand consistency across all communications.

Market and customer insights:

Conduct market research and analyze consumer behavior to identify opportunities and inform strategy.

Product launches:

Support the planning and execution of marketing plans for new car launches and product initiatives.

Stakeholder management:

Act as a liaison with internal teams (e.g., sales, product, finance) and external partners, such as vendors, agencies, and dealers, to ensure integrated campaign execution and successful partnerships.

Reporting and analysis:

Track and report on marketing campaign performance, analyze data, and provide insights to management.
Job Type: Full-time

Pay: From ?18,000.00 per month

Benefits:

Cell phone reimbursement Health insurance Leave encashment Provident Fund
Education:

Higher Secondary(12th Pass) (Preferred)
Work Location: In person