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Asst Manager, Social Media, Newsroom
Assistant Manager Social Media, Newsroom
Area: Brand adidas - Marketing
Department: Brand Comms
Direct Reporting Line: Manager Brand Comms
Indirect/secondary reporting line: Sr Manager Brand Comms
Subsidiary/country: India
Location: Gurgaon
GSMS Grade: P1
Number of Personnel Managed: NA
Cost Center/Budget and/or Revenue Responsibility: NA
Purpose:
Support the delivery of the adidas message to the consumer through owned social, creating engaging content and advertising experiences which drive conversation both one to one and at scale, and connecting them to adidas' wider digital world.
Key Responsibilities:

• Implement the digital publishing strategy across owned and paid social according to the global brand and category calendars
• Support planning and content creation to deliver to the global brand and category calendars
• Develop a social media strategy across performance and originals category.
• Drive visibility for adidas runners' community through an always on publishing plan.
• Create and implement the social media calendar for the brand on a monthly basis.
• Partner with internal teams such as business units, PR, digital and media teams to achieve business goals through end-to-end campaign planning and execution across social media
• Support the Newsroom Head Office team - PR, Asset Publishing, Analytics - to maximize the publishing mix for all campaigns across owned, earned and paid channels
• Ensure all campaigns and content are fully tagged and tracked to support measurement and advanced analytics efforts
• Ensure timely execution of all campaigns across social media channels.
• Identify platform trends and consumer behavior and feed the insight back into digital publishing output and the wider team

KPI's:

• Engagement rate across all content posted on brand social handle
• Increase in overall followers on the social brand media handle
• Execution excellence in managing page and delivering OTIF on campaign content
• Timely execution & planning of social media plan for all campaigns & activations.

Key Relationships:

• India category activation managers
• EM Newsroom team
• External Agencies
• NPT & Finance Team
• Digital & CRM Managers
• Omni Channel Team

Knowledge, Skills and Abilities:

• Significant knowledge of the full marketing mix (advertising, events, sponsorship, retail) with focused expertise in social media management
• Good understanding of the creative thinking and development process.
• Excellent interpersonal / communication skills
• High understanding of owned channel and paid social landscape
• Advanced experience with all major social media networks: Facebook / Instagram, Google / YouTube, Snapchat etc.
• Naturally curious and motivated by the ever-changing world of digital and mobile
• Strong understanding of social media trends across sport and lifestyle
• Ability to work across multiple functions with exemplary cross-functional collaboration, resourcefulness and influencing skills.
• Operate independently and efficiently to manage multiple tasks

• Advanced presentation and organizational skills
• Understand the Editorial process
• Copywriting skills

Requisite Education and Experience / Minimum Qualifications:

• Degree in Marketing communications or a related field
• 5+ years' industry and / or relevant work experience
• Fluent written and spoken English language skills

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE'S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

• COURAGE: Speak up when you see an opportunity; step up when you see a need..
• OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
• INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
• TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
• INTEGRITY: Play by the rules. Hold yourself and others accountable to our company's standards.
• RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.
Job Title: Asst Manager, Social Media, Newsroom
Brand:
Location: Gurgaon
TEAM: Brand Management & Communications
State: HR
Country/Region: IN
Contract Type: Full time
Number: 527514
Date: Apr 30, 2025
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