Job Description

By continuing to use and navigate this website, you are agreeing to the use of cookies.
Accept Close
Press Tab to Move to Skip to Content Link
Search by Keyword
Search by Location
Search by Keyword
Search by Location
Loading...
Team:
Location
Type:
Grade:
Create Alert
xc3x97
Select how often (in days) to receive an alert:
Start
Please wait...
Asst Manager Media Activation
: Assistant Manager, Media Activation
As the Assistant Manager of Media Activation at adidas, you will play a crucial role in driving both paid and non-paid channels to accelerate the company's growth. Your focus will be on collaborating with key internal teams, including E-commerce, Traffic, Analytics, Products, Merchandising, and Retail, to ensure a seamless and coordinated approach to media activation. You will work closely with our media agency partner, Mediacom, to execute and optimize media strategies, ensuring that we meet our paid media targets while maintaining a strong return on investment (ROI) and return on advertising spend (ROAS).
Roles and Responsibilities:

• Lead the creation, execution, and optimization of paid and non-paid media strategies across various channels to drive adidas' growth.
• Collaborate with internal adidas departments such as E-commerce, Traffic, Analytics, Products, Merchandising, and Retail to ensure alignment on media strategies and objectives.
• Foster positive, productive relationships with key stakeholders across departments to ensure the successful implementation of media campaigns.
• Manage and guide the relationship with the media agency, Mediacom, to achieve targeted outcomes, driving paid media performance in line with business goals.
• Set annual media targets in collaboration with the agency and adidas hub teams and develop monthly strategies to drive performance and ROI.
• Analyze and optimize media performance through data-driven insights, adjusting strategies to ensure monthly and yearly KPIs are achieved.
• Monitor and report on key performance metrics, ensuring alignment with the desired outcomes of ROI and ROAS across all channels.
• Develop easy-to-understand reporting dashboards that effectively communicate insights to stakeholders, ensuring clarity on campaign performance, operational efficiency, and overall impact.
• Keep abreast of new and emerging media trends, continuously seeking opportunities to innovate and improve performance.
• Collaborate with creative teams to test and optimize media strategies, driving continuous improvement in paid media campaigns.
• Plan and execute campaigns with a strong focus on achieving cost per conversion (CPA) and overall growth goals.

Qualifications:

• Proven experience in a performance marketing role, with a focus on managing paid and non-paid media channels, including social, SEM, display, and more.
• Experience working with media agencies and managing relationships to drive campaign success.
• Min 4 Years of experience in media agencies or brand under Performance/Media marketing
• Strong analytical skills, with a deep understanding of data and data modeling, and the ability to translate complex insights into actionable strategies.
• Proven ability to build, scale, and optimize media campaigns with a strong focus on ROI and ROAS.
• Experience in setting and achieving yearly targets and creating effective monthly strategies in collaboration with agencies and internal teams.
• Expertise in using media platforms such as Facebook Ads Manager, Google Ads, Adobe Analytics, Appsflyer, Amplitude and other relevant tools to drive campaign execution.
• Exceptional communication skills, both written and verbal, with the ability to present complex data in a clear and concise manner to stakeholders.
• Strong project management skills and the ability to manage multiple priorities simultaneously.
• A creative and critical thinker who can proactively identify opportunities and solve problems.
• Bachelor's degree in Marketing, Business, or a relevant field.

Skills:

• Performance Marketing
• Digital Marketing
• Paid Media Strategy
• Competitive Analysis
• Media Planning & Buying
• PPC & Display Advertising
• Marketing Automation
• Campaign Optimization & Reporting
• Strong Interpersonal & Collaboration Skills

Join adidas and help us grow our brand in the dynamic world of media activation, while driving success through innovative and data-driven marketing strategies.
AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE'S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

• COURAGE: Speak up when you see an opportunity; step up when you see a need..
• OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
• INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
• TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
• INTEGRITY: Play by the rules. Hold yourself and others accountable to our company's standards.
• RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.
Job Title: Asst Manager Media Activation
Brand:
Location: Gurgaon
TEAM: Brand Management & Communications
State: HR
Country/Region: IN
Contract Type: Full time
Number: 526076
Date: Apr 3, 2025
Find similar jobs:
THROUGH SPORT, WE HAVE THE POWER TO CHANGE LIVES. xc2xa9 2020 adidas. All Rights Reserved.