Job Description

Job Title:

Assistant Manager - Marketing (F&B)

Department:

Marketing

Location:

Mumbai - Goregoan

Reports To:

Marketing Manager

Job Summary:

The Assistant Manager - Marketing (F&B) is responsible for developing and executing marketing strategies to enhance brand visibility, drive footfall, and increase revenue across restaurants and F&B outlets. This role involves managing ATL/BTL campaigns, digital promotions, brand partnerships, and ensuring consistent brand communication across all platforms.

Key Responsibilities:

1. Brand & Marketing Strategy:

Support the development and implementation of marketing plans for F&B brands and outlets. Ensure brand guidelines are maintained across all marketing materials and campaigns. Assist in budgeting and tracking marketing expenses.

2. Campaign Planning & Execution:

Plan and execute promotional activities, festive campaigns, and product launches. Coordinate ATL (print, radio, outdoor) and BTL (in-store, events, activations) activities. Collaborate with creative agencies for content, design, and production.

3. Digital Marketing:

Manage social media presence, online campaigns, and influencer collaborations. Track performance metrics for digital campaigns (reach, engagement, conversion). Coordinate with digital teams for SEO/SEM, email marketing, and online ads.

4. PR & Partnerships:

Liaise with media houses, influencers, and PR agencies for brand visibility. Build strategic alliances with corporates, malls, and event partners.

5. Market Research & Analysis:

Monitor market trends, competitor activities, and consumer insights. Prepare reports on campaign performance and ROI.

6. Internal Coordination:

Work closely with operations, culinary, and sales teams to align marketing initiatives. Support local outlet-level marketing requirements and branding needs.

Qualifications & Skills:

Bachelor's/Master's degree in Marketing, Mass Communication, or related field. 2-5 years of experience in F&B, Hospitality, or Retail marketing. Strong understanding of ATL/BTL, digital marketing, and brand communication. Excellent communication, creativity, and project management skills. Proficiency in MS Office, social media tools, and basic design coordination.

Key Attributes:

Creative thinker with a passion for food and hospitality. Strong attention to detail and ability to multitask. Result-oriented with an analytical mindset. Team player with strong interpersonal skills.
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Job Type: Full-time

Pay: ?40,000.00 - ?60,000.00 per month

Benefits:

Cell phone reimbursement Provident Fund
Work Location: In person