Assistant Manager - Digital Marketing (Performance): *Note: This is a 1 year contractual position.
? Plan and execute campaigns across multiple online channels (Email, Facebook/Google, Affiliates Ads, Display, Web, etc) to drive short-term and long-term business goals.
? Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
? Work with business teams to build city and category level plans.
? Assist with the set-up and management of digital marketing infrastructure (Tag Management, Campaign Tracking, Marketing Analytics, Attribution, Sales force, Marketing Automation tools etc.).
? Identify trends and insights, and optimize spend and performance based on the insights - Plan, execute, and measure experiments and conversion tests.
? Collaborate with internal teams to create landing pages and optimize user experience.
? Collaborate with agencies and other publisher networks for lead generation campaigns.
? Leading technical SEO analysis and identifying &executing website optimization strategies that deliver organic leads and conversions.
Lead Nurturing:
? Creating and executing digital go-to-market strategy & tactics that deliver digital stickiness using Digital marketing & lead nurturing techniques.
? Work closely with presales teams to driver desired results.
? Work on marketing automation tool & other lead nurturing tools to ensure optimum utilization of organic traffic & existing databases.
? Responsible of Database acquisition & utilization using calendric approach.
? Performing administrative tasks such as updating databases and spreadsheets.
Requirements:
? 5-6 years of experience in Performance marketing & SEO & Lead Nurturing
? Technical proficiency, including the ability to communicate with developers (IT Engineering background is preferred).
? An analytical mindset with solid understanding of Digital Marketing & SEO KPIs.
? Proficiency with Digital marketing & SEO tools, including Google Tag manager & Analytics, Google Search Console and crawling software, CRM Tools like Sales Force, Marketing Automation Tools like Hubspot, Webengage etc.
? Google Adwords & Facebook Blueprint certification is preferred.