Job Description

:

A. YouTube Channel Strategy & Growth

Create and execute YouTube growth strategies (content
planning, posting schedules, optimization)

Conduct keyword research for YouTube SEO Optimize titles, descriptions, tags, thumbnails, and playlists Analyze YouTube Analytics (CTR, watch time, retention, RPM,
growth)

Coordinate with video editors/designers for thumbnails and
content flow

Suggest content ideas based on trends, competitors, and
analytics

B. Google Ads & Paid Marketing

Plan, launch, and manage Google Ads campaigns (Search &
Display)

Perform keyword research and ad copy optimization Monitor budgets, CPC, conversions, and ROAS A/B test ads and landing pages Generate regular performance reports
C. Social Media Marketing

Plan and manage content for platforms like Instagram,
Facebook, LinkedIn, X

Execute organic growth strategies and basic paid promotions Track engagement, reach, and follower growth Repurpose YouTube content into short-form content
(Reels/Shorts)

D. SEO (Basic to Intermediate)

On-page SEO optimization (meta tags, content structure,
keywords)

Blog/content optimization for search engines Basic technical SEO understanding Competitor analysis and keyword tracking Preferred (Good to Have) Experience running YouTube Ads Basic understanding of funnels and lead generation Experience working with creators, personal brands, or startups Basic design sense (thumbnails, creatives)

Desired Skills

3 -6 years of experience in digital marketing

Strong knowledge of Google Ads Proven experience with YouTube channel management and
growth

Good understanding of SEO fundamentals Hands-on experience with social media marketing Familiarity with tools like:
o Google Analytics

o Google Search Console

o YouTube Studio

o Keyword research tools (Ahrefs, SEMrush, Ubersuggest,

etc.)

o Ability to analyze data and take action

o Good communication and coordination skills

Who This Role Is For
o Someone who enjoys execution + strategy

o Someone who wants to grow brands and YouTube

channels, not just run ads

o Someone looking for long-term growth with a company

Job Types: Full-time, Permanent

Pay: ₹25,000.00 - ₹40,000.00 per month

Benefits:

Provident Fund
Experience:

Digital marketing: 3 years (Preferred) Google Ads & Paid Marketing : 3 years (Preferred) YouTube channel management and growth : 3 years (Preferred) SEO fundamentals: 3 years (Preferred) social media marketing: 3 years (Preferred)
Work Location: In person