Job Description

Go to Market at Innovaccer
Our GTM team is passionate about healthcare and wants to leave a positive impact in the ecosystem. We are the tip of the spear that leads the organization externally. We care deeply about our customers and want to resolve their challenges with our solutions. If this excites you, let's chat about how you can help us tell our special story.
Your Role
We are looking for Associate- Database Management who will work hand in hand with the Marketing team, In this role, you will manage and optimize marketing databases, run data analysis, and develop targeted marketing campaigns to drive customer engagement, retention, and growth. You will collaborate with cross-functional teams to ensure that marketing efforts are data-driven, personalized, and efficient.
A Day in the Life

• Maintain, update, and optimize customer databases, ensuring accurate and clean data for marketing campaigns.
• Manage customer segmentation to tailor marketing efforts to specific audience segments
• Work closely with the marketing team to design and execute targeted email, SMS, and other digital marketing campaigns based on data-driven insights.
• Analyze campaign results, provide recommendations for improvement, and track performance metrics such as open rates, click-through rates, and conversions
• Analyze customer data and behavior to identify trends and opportunities for marketing initiatives.
• Prepare and present regular reports on database health, campaign performance, and customer

segmentation insights
Requirements

• Maintain Database for Demand Generation team and email marketing team within Marketing.
• Managing / modifying Data Sheet.
• Managing Salesforce CRM
• Coordinate with cross functional teams regarding database
• BE/BTech Computer Sciences or relevant field.
• Any programming language Python, Java
• Good to have experience in SQL
• Open to learn new technologies
• Problem Solving and critical thinking
• Basic understanding of Web crawling and enrichment tools.

Benefits
We offer competitive benefits to set you up for success in and outside of work.
Here's What We Offer

• Generous Leaves: Enjoy generous leave benefits of up to 40 days.
• Parental Leave: Leverage one of industry's best parental leave policies to spend time with your new addition.
• Sabbatical: Want to focus on skill development, pursue an academic career, or just take a break? We've got you covered.
• Health Insurance: We offer comprehensive health insurance to support you and your family, covering medical expenses related to illness, disease, or injury. Extending support to the family members who matter most.
• Care Program: Whether it's a celebration or a time of need, we've got you covered with care vouchers to mark major life events. Through our Care Vouchers program, employees receive thoughtful gestures for significant personal milestones and moments of need.
• Financial Assistance: Life happens, and when it does, we're here to help. Our financial assistance policy offers support through salary advances and personal loans for genuine personal needs, ensuring help is there when you need it most.

Innovaccer is an equal-opportunity employer. We celebrate diversity, and we are committed to fostering an inclusive and diverse workplace where all employees, regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, marital status, or veteran status, feel valued and empowered.
Disclaimer:
Innovaccer does not charge fees or require payment from individuals or agencies for securing employment with us. We do not guarantee job spots or engage in any financial transactions related to employment. If you encounter any posts or requests asking for payment or personal information, we strongly advise you to report them immediately to our HR department at px@innovaccer.com. Additionally, please exercise caution and verify the authenticity of any requests before disclosing personal and confidential information, including bank account details.
About Innovaccer
Innovaccer activates the flow of healthcare data, empowering providers, payers, and government organizations to deliver intelligent and connected experiences that advance health outcomes. The Healthcare Intelligence Cloud equips every stakeholder in the patient journey to turn fragmented data into proactive, coordinated actions that elevate the quality of care and drive operational performance. Leading healthcare organizations like CommonSpirit Health, Atlantic Health, and Banner Health trust Innovaccer to integrate a system of intelligence into their existing infrastructure, extending the human touch in healthcare. For more information, visit .

Skills Required