Job Description

Title: Associate Staff Engineer, CRM- SF-Marketing-Cloud
Location: Hyderabad
Exp: 5-8 years
:

• 5-8 years of hands-on development experience with Salesforce Marketing Cloud
• Proficient in AMPscript, Server-Side JavaScript (SSJS), HTML/CSS, and SQL
• Strong experience with Journey Builder, Automation Studio, Email Studio, and Content Builder
• Experience working with REST/SOAP APIs for data integrations
• Familiarity with Data Extensions, Subscriber Lists, and Contact Models
• Knowledge of marketing concepts such as segmentation, lead nurturing, and lifecycle marketing
• Comfortable with agile development, version control (Git), and deployment processes
• Design and implement automated marketing journeys using Journey Builder and Automation Studio.
• Build and customize email templates, landing pages, and web forms using AMPscript, HTML, CSS, and JavaScript.
• Develop and maintain SQL queries within SFMC's data extensions for audience segmentation and data management.
• Integrate SFMC with Salesforce Sales/Service Cloud or external platforms via APIs and connectors.
• Ensure cross-channel personalization across email, SMS, push notifications, and web.
• Set up and manage triggered sends, transactional emails, and event-based automations.
• Monitor and optimize campaign performance metrics (open rates, CTRs, bounce rates, etc.).
• Maintain data hygiene, privacy, and compliance (GDPR, CAN-SPAM).
• Collaborate with CRM, digital marketing, and analytics teams for campaign delivery and reporting

Skills Required