Job Description

Key Responsibilities

1. SEO Execution

Implement on-page and off-page SEO activities across multiple product categories. Support monthly targets for organic traffic, keyword rankings, and lead generation. Optimize meta tags, headers, URLs, and internal linking structures.

2. Technical SEO Support

Conduct basic site audits to identify issues related to crawlability, indexation, and page performance. Coordinate with the tech and design teams to implement technical fixes. Assist with schema markup updates, sitemap submissions, and monitoring of Core Web Vitals.

3. Content Optimization

Perform keyword research and competitor analysis to support content development. Optimize blog posts, landing pages, and program descriptions for SEO. Update existing content to maintain relevance and improve ranking potential.

4. Analytics & Reporting

Track key metrics such as traffic, impressions, CTR, bounce rate, and keyword movement. Use tools like GA4, GSC, and SEMrush/Ahrefs to extract insights. Prepare weekly/monthly performance reports for internal teams.

5. Collaboration & Coordination

Work closely with content writers, designers, and marketing teams to support SEO-led initiatives. Support link-building and outreach activities. Share data insights and identify opportunities for optimization.

6. Trend Monitoring

Stay updated with basic SEO best practices, Google algorithm updates, and industry trends. Explore the use of AI tools for content optimization and workflow automation.

Candidate ProfileQualifications & Experience

1-3 years of hands-on SEO experience (EdTech experience is a plus). Good understanding of keyword research, on-page SEO, and basic technical SEO. Familiarity with WordPress or any major CMS. Basic understanding of HTML/CSS is an added advantage. Strong analytical and communication skills.

Tools & Platforms

SEO Tools:

Google Analytics (GA4), Google Search Console, SEMrush, Ahrefs, Screaming Frog.

AI Tools:

ChatGPT, Surfer SEO, Jasper, or similar.

Project Management:

Asana, Trello, Notion (preferred but not mandatory).

Why Join Xylem Learning?

Work with a fast-growing EdTech brand impacting learners across India. Collaborate with experts in content, tech, and digital marketing. Gain exposure to large-scale SEO projects and cutting-edge tools. Strong learning, mentorship, and career growth opportunities.
Job Type: Full-time

Pay: From ?20,000.00 per month

Work Location: In person