Job Description

Company Description
Eurofins Scientific through its subsidiaries is a world leader in food, environment, pharmaceutical and cosmetic product testing, discovery pharmacology, forensics, advanced material sciences, and in agroscience Contract Research services. It is also one of the global independent market leaders in genomics and in the support of clinical studies, as well as in BioPharma Contract Development and Manufacturing. In addition, Eurofins is one of the key emerging players in specialty esoteric and molecular clinical diagnostic testing in Europe and the USA. With ca. 62,000 staff across a network of over 1,000 independent companies in 62 countries and operating over 900 laboratories, Eurofins offers a portfolio of over 200,000 analytical methods for evaluating the safety, identity, composition, authenticity, origin and purity of biological substances and products, as well as for innovative clinical diagnostics. The objective of Eurofins companies is to provide their customers with high-quality services, accurate results on time and expert advice by their highly qualified staff.

Experience Required: 6-8 years
About the Role:
We are seeking a dynamic and experienced Marketing Manager to lead and execute our digital and brand marketing initiatives. This role will be responsible for driving brand visibility, digital engagement, website optimization, lead generation, and campaign execution across channels. The ideal candidate is both creative and analytical, with a strong understanding of modern marketing tools and strategies.
Key Responsibilities:
1. Digital Marketing & Campaigns

• Plan, execute, and optimize multi-channel digital marketing campaigns
• Manage paid ad campaigns on Google, LinkedIn, and other platforms

• Drive lead generation and nurture initiatives through performance marketing and automation tools
• Create and manage content calendars and posting schedules across LinkedIn, and YouTube
• Monitor engagement, performance, and trends; adapt strategy to drive community growth
• Collaborate with internal stakeholders for timely and relevant social content

2. Website Management

• Own the website content strategy, updates, UX improvements, SEO, and performance tracking.
• Collaborate with subject mater experts to develop and publish new articles, case studies, etc.
• Coordinate with developers and designers for technical and creative enhancements
• Ensure high uptime, security, and optimal page speed

4. Content & Creative Development

• Collaborate with internal teams and agencies to develop impactful marketing collaterals - brochures, videos, case studies, presentations, etc.
• Write, edit, and oversee high-quality content aligned with brand voice and business goals
• Brief and manage creative resources (designers, video editors, agencies)

5. Analytics & Reporting

• Monitor and report on marketing KPIs across campaigns, website, and social platforms
• Use insights from Google Analytics and social platforms to drive continuous improvement
• Recommend actionable strategies based on campaign and content performance

Qualifications
Required Skills & Qualifications:

• Bachelor's or Master's degree in Marketing, Communications, or any related field.
• 6-8 years of relevant experience in digital and integrated marketing roles.
• Proven experience with website CMS, SEO tools, and performance marketing platforms.
• Strong understanding of Google Analytics, Search Console, social media insights, and CRM tools.
• Excellent communication skills - both written and verbal
• Ability to manage multiple projects and timelines effectively