Job Description

Mandatory Criteria (Can't be neglected during screening) :- Need Only Female candidates for this role.- Candidate must understand business development and help in growing partners and expanding the overall network.- Candidate must be able to create Brand strategies, using insights to communicate effectively and engage partners in the best way.- Experience in partner engagement or program management with proven ability to build programs from 0-1.- Revenue-focused mindset, capable of identifying growth opportunities and improving program ROI using metrics.- Excellent cross-functional collaboration & stakeholder management, with the ability to drive engagement initiatives, GTM strategies, and brand storytelling.- High proficiency in documentation & presentations (Excel & PowerPoint) and strong organizational skills.DescriptionAbout the Role- We are looking for an Associate Program Manager to play a pivotal role in shaping and scaling the Zingbus operator community. This is a high-ownership, multi-faceted role that blends research, strategy, storytelling, and hands-on execution. You will turn insights into impactful engagement initiatives and craft compelling narratives that strengthen operator trust, loyalty, and long-term connection across multiple channels.- If you thrive in a fast-paced, dynamic environment, enjoy building programs from 0-1, and are motivated by creating meaningful operator experiences, this role enables you to make a direct impact on operator engagement, trust, and community growth.Key Responsibilities1. Map the Bus Operator Landscape & Identify Whitespace Opportunities- Conduct comprehensive research to develop a deep understanding of the bus operator ecosystem - emotionally, psychologically, and logically.- Identify gaps and opportunities for operator-focused initiatives.2. Develop Brand Strategy & Narrative- Translate insights into compelling brand storytelling, messaging, and engagement formats.- Ensure communication resonates authentically and strengthens operator trust and brand perception.3. Design & Execute Engagement Initiatives- Plan and implement GTM strategies for multi-format engagement programs (digital, offline, and hybrid).- Test hypotheses to decide whether to kill, iterate, or scale initiatives.- Build playbooks to ensure distinctive and consistent messaging across channels.4. Drive Cross-Functional Execution & Project Management- Lead end-to-end implementation by coordinating with internal teams and external partners/agencies.- Manage multiple projects, guide teams, and establish execution rituals to ensure accountability and high-quality outcomes.5. Optimize Engagement & Brand Impact- Build structured frameworks to track initiative performance using relevant metrics.- Measure engagement, brand lift, and content resonance, and continuously refine strategies for maximum impact and ROI.Qualifications & Skills- Bachelor's degree in Business, Marketing, Management, or a related field.- 1-2 years of experience in partner engagement or program management, ideally in B2B or service-driven environments.- Experience building programs from 0-1, launching initiatives, and scaling engagement programs.- Highly organized, with strong prioritization, planning, and execution abilities; capable of managing multiple initiatives simultaneously.- Strong execution, problem-solving, and analytical skills, with the ability to identify blockers and use metrics to optimize performance.- Proficiency in documentation and presentations (especially Microsoft Excel & PowerPoint) for senior leadership and cross-functional teamsSalary : 11.00-14.00 LPA (ref:updazz.com)

Skills Required