Job Description

About Almabase

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Almabase helps educational institutions setup robust digital solutions that transform how educational non-profit organisations connect with their communities.


Think of Almabase as the digital bridge that connects schools, colleges, and universities with the people who care about them most--alumni, donors, volunteers, and other supporters. Our platform enables these educational institutions to build meaningful relationships that ultimately advance their educational mission, fund vital scholarships, and enhance the quality of education they provide.


What sets Almabase apart is our unique understanding of the educational non-profit ecosystem, technology and design. Recently recognized among the top 50 non-profit software solutions globally by G2, Almabase has earned the distinction of being the only alumni relations platform to achieve this recognition. This achievement reflects our deep commitment to creating specialized tools that address the particular challenges educational institutions face in community building and engagement.


Our approach works by unifying fragmented data that often exists across different systems within educational organizations. We then build upon this unified foundation with three distinctive product suites that provide customers with everything they need: digital engagement toolkits for meaningful community interaction, comprehensive event management solutions for both virtual and in-person gatherings, and sophisticated giving pages that make philanthropy accessible and impactful.


The result is a comprehensive system that empowers educational non-profits to work more efficiently, engage their communities more effectively, and ultimately further their educational missions with greater impact and purpose.

Brief of the role & what's in it for you

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This is a great opportunity to join a growing company as it moves toward its next major ARR milestone--a chance to shape yourself into a 360-degree product marketer, while future-proofing your skills in the era where AI is reshaping GTM.

You'll not just build content and execute GTM, you'll be the bridge between all GTM-channel owners and product management while building a deep understanding of the customer and the product. You'll continuously work with GTM stakeholders to drive demand. "How do we move the needle",is a question you'll ask every month. You'll continuously help close the loop by reading market behavior to our launches, and reinforce our strategy through relaying key data to all stakeholders involved. Slowly and steadily, you'll also move to the strategy table where you'll be working with leadership to shape our positioning. You'll be encouraged to use and improve our existing AI workflows to be 2x effective in sales-intelligence, research, content development.

Roles & Responsibilities:

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Familiarize yourself with the customer, market and product via existing knowledge in the team, customer conversations product demoes and AI. Launch key features & products in the market, and ensure all GTM facing teams understand its value, and have the necessary resources to deliver that value in various capacities. Continuously assess the market's behavior by seeing how it is reacting to these launches through sales-intelligence, competitor research, customer adoption & GTM feedback. Help product close-the-loop by actively synthesizing all data into insights that can help improve the rolled-out products & features, and shape the roadmap. Ensure a key market play aimed at a segment of our customers is defined & executed Constantly stay on top of key competitors for the product portfolio that you will enable GTM for, and help reinforce our messaging, positioning and differentiators that allow us to keep an edge in the market.

Key skills required to succeed in this role. You don't need to have all.

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[Must haves]:

You can build and influence content development for various stages of the funnel You show a good understanding of the market, product and positioning, and can break it down into messaging that can be translated across customer touchpoints. Your content and copy lead with strong stories, and leverages features & metrics to substantiate those stories. You know how to effectively leverage AI to get faster at execution and discovery You're good at identifying and defining segments of the market, the personas that see value from us, and can use these insights to refine our GTM. You're good at design and are able to work alongside a designer to build collateral.

[Good-to-have, but can learn on the job]

You can get technical with how products work end-to-end You're good at research, and know which questions to ask & answer before GTM You're good at digging into sales & product data to ask and answer key questions You are handy with the CRM and other GTM tools for reporting, data & execution

To be successful in this role:

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You can work with ambiguity;

this will be true when launching new features and entering new markets

You have a bias for action

; you don't wait to act until everything is well-defined, and can find a balance between execution, decision and discovery.

You're AI-driven

; you're comfortable with using AI in certain scenarios to get to outputs 5X faster

You have a continuous mindset,

and don't see things as a one-time project. You try to

dig deeper to ask questions

, but are also numbers & metrics driven. You know how to

separate bias

from decisions by looking at data You are comfortable working with

different teams and stakeholders

What your first 120 days will look like:

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Within the first 30 days

You'll absorb our market data & customer conversations to gain a comprehensive understanding of our product, market & our positioning. You'll familiarize yourself with various processes and stakeholders involved in GTM and product strategy.

Within the first 60 days

You'll familiarize yourself with various working engines for product development, research & GTM. You'll start getting deeper understanding of the key company goals and how we achieve them. Additionally, you'll learn how various tools & people come together to execute, instrument and measure GTM.

Within first 120 days

You'll get into a fluid rhythm of enabling key demand-gen plays, launching features to strengthen our positioning, and create a consistent feedback loop to faciliate positioning & product strategy alongside leadership. This will include understanding win-loss, maintaining competitor intelligence, product workflows, and persona development.

Benefits:

This is what our team members enjoy the most at Almabase:

Strong Culture:

We have a culture that we're proud of. Read more on how our team feels about the company on Glassdoor (here). When you work at Almabase you get to work with amazing people that will help you grow to become the best version of yourself.

Transparency & Trust:

An environment that trusts each individuals' ability and creativity to achieve the best outcome for the team. High levels of transparency to help you get exposure to what's happening across the business.

Great Salary & Equity:

Along with competitive salaries, our top performers and leaders get stock options. As Almabase continues to grow, you'll have a real opportunity to create wealth for yourself and your family. *

More than just work:

One big secret to our success (shhh... this is just between us) is finding the balance between work and play. We have plenty of activities throughout the year that help build esprit de corps - whether they are intense cricket/football/basketball matches, or fun-filled music/dance/trivia/game nights.