Job Description

JD Associate Product Manager - Pharma
Purpose of The Role:
We are looking to appoint an innovative Product Manager for Pharma Business who will work closely with THERAPY MANAGER to develop and execute an appropriate marketing strategy and nurture and grow the assigned brands.
Portfolio size - ~50 crores on MAT basis
Therapy areas -Dermatology and Pure herbs

• Therapy / Product Market Strategy and Expansion:

• Design and deploy the overall product marketing strategy in line with growth objectives
• Manage the product lifecycle from ideation to launch and beyond, making data-driven decisions on prioritization, and feature development
• Identify portfolio expansion opportunities and formulate action plans for diversification and new product launch & development

• Manage Product portfolio and products within the business unit
• Embrace digital fluency and actively drive the division's digital initiatives by contributing innovative solutions.
• Cultivate a creative mindset to ideate and launch new products that align with the division's strategic objectives.
• Set the strategic vision and roadmap for the brands, aligning with overall business objectives and devise strategies to improve market shares
• Analyze market trends, customer needs, and competitive landscape to identify opportunities for growth and innovation

• Consumer Intelligence and Innovation:

• Obtain insights and generate recommendations for category growth by understanding market trends through available data sources.
• Customize marketing strategies and initiatives basis market intelligence, seasonal requirements, consumer behavior and competition tactics

• Brand Equity & Communications

• Drive effective marketing communications through Rx / Digital channels to maintain brand equity & awareness.
• Leverage digital avenues and e-marketing tools to increase the brand outreach and communicate with the target audience

Product Manager will be based at Bangalore and reporting into the Therapy Manager.
KEY PERFORMANCE GOALS

• Product / Therapy Turnover and profitability
• Successful launches and penetration of new products within the category
• Impact of marketing communications in obtaining mindshare and increased brand equity

Market expansion and increase in market shares
Ideal Candidate

• A pharma / science graduate with an MBA (from a reputed management institution) having 4 to 5 yrs years of experience in marketing Pharma / Wellness products.
• Candidate should have handled portfolio of 50+ crore in his/her current role
• Exposure to sales management along the way will be an added advantage.
• Should be very familiar with the external universe of Doctors, Hospitals/Institutes, Regulatory Bodies, Associations and Trade Organisations.
• Should have a track record of launching, building and nurturing powerful brands.
• Managing a large portfolio of brands and the ability to Segment markets and develop relevant positioning strategies.
• Knowledge of developing robust communication strategies through various channels.
• Should have prior experience in new product planning, NPD, New Product Launch.
• Good people management skills along with collaborative skills

Skills Required