Job Description

PRIMARY SKILLSET - Adobe launch/AEP WEB SDK, Adobe Analytics & Project Management (Must Have)

Experience Level - 7 - 10 + Yrs.

Roles and Responsibilities:

Collaborate with stakeholders to gather digital analytics requirements and translate them into actionable tracking strategies. Implement and configure

Adobe Analytics using Adobe Launch (Client-Side and Web SDK)

and set up data layers. Set up and manage custom

eVars, props, events

, classifications, and

Analysis Workspace dashboards

. Perform end-to-end QA and validation of tags to ensure accurate tracking and data integrity. Build interactive and insightful dashboards in

Adobe Analytics Workspace

to visualize performance and user behavior. Translate data into clear, actionable

insights and business recommendations

that inform digital marketing, product strategy, and UX decisions. Define KPIs and measurement strategies aligned with business goals and customer journeys. Present data-driven stories to business and leadership teams, using visuals and narratives to influence strategic decisions. Troubleshoot and resolve issues with implementation, reporting, and data discrepancies. Implement and manage third-party pixels and marketing tags (e.g., Meta, Google, LinkedIn) through Adobe Launch. Monitor site performance and user interaction patterns to uncover optimization opportunities and A/B test hypotheses. Stay current with Adobe product releases, digital analytics trends, and industry best practices.

Technical and Functional Skills:

Bachelor's degree with 6-7 years of hands-on experience in

Adobe Analytics and Adobe Launch implementation

. Strong proficiency in

Adobe Analytics Workspace

- report building, segmentation, calculated metrics, and data storytelling. Expertise in configuring

Adobe Launch rules, events, extensions

, and deploying custom tracking codes. Strong understanding of

JavaScript, HTML, CSS

, and web development debugging tools (e.g., Charles, Adobe Debugger). Experience with

data layer architecture

, solution design documents, and tag documentation. Deep understanding of

digital KPIs, conversion funnels, attribution models

, and behavior analysis. Proven ability to

analyse large datasets

, detect trends, uncover root causes, and propose actionable recommendations. Excellent communication and storytelling skills to convey insights and influence decision-makers. Experience with A/B testing tools (e.g., Adobe Target, Optimizely) and interpreting test results is a plus. * Exposure to

Customer Journey Analytics (CJA)

, Real-Time CDP, or cross-channel segmentation is a bonus.