An APMM collaborates closely with the onshore and offshore teams, to manage end-to-end projects, helps execute marketing project plans, and facilitate content development. This role involves strong project management, executing demand generation campaigns utilizing thought leadership content to impact the sales pipeline. APMM focuses on ensuring quality delivery of marketing materials, highlight risks, and drive initiative execution in close collaboration with the Industry Sales Executive, and the Marketing Lead to drive Capgemini's revenue growth and profitability through the alliance portfolio of offers.
Requirements:
Post graduate degree MBA /diploma in marketing from a reputed institution.
At least 6-8 years of experience in marketing & communications, with 3 years in a large IT MNC/India Services pure play/Business Consulting firm or account management experience in large advertising agencies, working with multinational clients.
Curious, Goal Oriented, Structured and process-led.
Must be a self-starter and must be able to work individually and with diverse teams.
Exposure to Martech tools and CRM will be desirable.
Should be very familiar with branding fundamentals and latest trends in new media.
Creative, innovative, and quality driven.
Excellent presentation skills, communication skills.
Great aptitude for quick learning of new industries and market trends.
Skill/Experience
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Specification
Prior experience in project management, planning, defining, and executing global marketing will be preferred.
Exceptional skills in time management and managing stakeholders.
Expert interpersonal, written, and verbal communication skills with a proven ability to articulate complex business in a simple way.
Working knowledge of Marketing, Events and Digital Marketing.
Marcom, creative development.
Proficiency in MS Office, including strong skills in creating impactful PowerPoint presentations, and hands-on experience with project management tools such as Wrike, Asana, MS Project, or similar.
Skills (competencies)
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