Job Description

Required Skills: Performance Marketing, Expertise in Digital Marketing, Paid Media Campaign Management (large-scale)Mandatory Criteria (Can't be neglected during screening) :- Candidates from D2C, Ecommerce or FMCG industry are only applicable.- Candidate must have proven expertise in Meta Ads and Google Ads.- Candidate should have strong understanding of Digital Marketing funnels, paid media KPIs, etc.- Candidate should be proficient in using tools like Shopify, Gsheets, MS Excel and GA4, etc.- Candidate should have experience in A/B testing, audience targeting, creatives, and bidding strategy optimization.Position Overview- We are seeking a highly motivated and results-driven Performance Marketing Associate to join our growing marketing team. - This role requires an individual who not only possesses a deep understanding of digital advertising platforms but also thrives in a data-driven, fast-paced environment. - The ideal candidate will have 3-5 years of hands-on experience managing and optimizing performance marketing campaigns across Meta (Facebook and Instagram), Google Ads, and other paid media channels. You will be responsible for strategizing, executing, and scaling campaigns that drive measurable growth, while collaborating with cross-functional teams to enhance overall marketing performance.- As a Performance Marketing Associate, you will play a crucial role in generating qualified leads, increasing brand awareness, and optimizing customer acquisition costs. You will be expected to analyze campaign performance in real time, identify opportunities for optimization, and contribute innovative ideas that push the boundaries of paid media efficiency.- This is a great opportunity for someone who enjoys blending creativity with analytics and is eager to take ownership of high-impact marketing initiatives.Key Responsibilities- Plan, launch, and manage paid marketing campaigns across major digital platforms such as Meta, Google Ads, YouTube, LinkedIn, and other performance marketing channels.- Develop and execute strategic media plans aligned with company goals and budgets, ensuring the effective allocation of ad spend across platforms and audiences.- Continuously monitor and analyze campaign metrics such as CAC (Customer Acquisition Cost), ROAS (Return on Ad Spend), CTR (Click-Through Rate), and CVR (Conversion Rate) to assess performance and identify optimization opportunities.- Perform A/B testing on creatives, ad copies, landing pages, and audience segments to determine the most effective combinations for achieving marketing objectives.- Collaborate with the content, creative, and design teams to produce high-quality ad assets and messaging that resonate with the target audience and drive conversions. - Conduct in-depth audience research to understand customer behavior, demographics, and psychographics, and utilize this data to refine targeting strategies.- Work closely with the data analytics team to track, measure, and report on key performance indicators, providing insights and recommendations to improve campaign efficiency.- Stay informed about industry trends, algorithm updates, and emerging technologies to ensure all campaigns are up to date with best practices.- Manage daily, weekly, and monthly performance reports, summarizing insights, results, and action plans for continued campaign improvement.- Optimize funnel performance by collaborating with product and CRM teams to improve landing page experience, conversion paths, and overall user journey.What We're Looking ForExperience : 3-5 years of solid, hands-on experience in performance marketing, specifically with Meta Ads and Google Ads. Experience in scaling campaigns, managing large budgets, and achieving high ROI is highly desirable.Technical Expertise : Strong command of Google Ads Manager, Meta Ads Manager, Google Analytics (GA4), and familiarity with attribution and tracking platforms such as AppsFlyer, Adjust, or similar tools.Analytical Mindset : Ability to interpret data, generate actionable insights, and make data-backed decisions. You should be comfortable working with metrics, dashboards, and analytical reports to understand what drives conversions and optimize accordingly.Creative Thinking : While you'll be expected to analyze numbers, you should also bring creative ideas for campaigns - testing new ad formats, messages, and design variations to continuously improve performance.Understanding of Digital Funnels : Strong grasp of the customer journey, conversion funnels, attribution models, and how different stages of the funnel interact with each other to impact overall performance.Collaboration : You'll work closely with design, content, and product teams to ensure messaging consistency and creative alignment across campaigns. Excellent communication skills and a collaborative spirit are essential.Optimization Skills : Proficiency in identifying underperforming areas, testing hypotheses, and implementing rapid optimizations to maximize ad effectiveness.Trend Awareness : Ability to stay updated with platform policy changes, emerging formats, and new tools across the digital landscape to maintain a competitive advantage.Goal Orientation : A proactive self-starter who thrives on achieving measurable results and is comfortable taking ownership of KPIs.Preferred Qualifications :- Experience managing multi-channel campaigns that span social, search, display, and video platforms.- Knowledge of automation tools, retargeting strategies, and custom audience segmentation.- Familiarity with eCommerce, SaaS, or D2C marketing funnels.- Experience with Excel, Google Sheets, or data visualization tools for campaign analysis and reporting.- Basic understanding of landing page optimization (CRO) and marketing automation workflows. (ref:updazz.com)

Skills Required