Job Description

About Perfora:- Perfora is a modern oral care brand co-founded by Jatan Bawa and Tushar Khurana, who together bring over a decade of experience in consumer internet and consumer brands. The idea for Perfora was born when the founders met during the Jagriti Yatra in 2016, and since then, they have been on a mission to redefine everyday oral care.- The company is backed by marquee investors including RPSG Capital Ventures, Sauce.VC, Lotus Herbals Family Office, Shiprocket Ventures, and several celebrated entrepreneurs.- At Perfora, we believe in creating products that add genuine value to consumers' lives while being mindful of their impact on the environment.- Learn more at: www.perforacare.com- Perfora is an equal-opportunity employer. We celebrate diversity and are committed to building an inclusive workplace for all employees.About the Role:We are seeking a Performance Marketing Associate with 3-5 years of hands-on experience to manage and scale our performance marketing campaigns across Meta, Google, and other platforms. The ideal candidate is detail-oriented, data-driven, and eager to take ownership of campaigns that drive measurable growth.Key Responsibilities:- Plan, launch, and optimize paid campaigns across Meta, Google, and other performance channels. - Monitor and manage key performance metrics (CAC, ROAS, CTR, CVR) and report performance regularly.- Develop and test audiences, creatives, landing pages, and bidding strategies.- Conduct A/B testing across ad formats and customer journeys to improve results.- Stay updated with platform updates, trends, and algorithm changes to maintain campaign efficiency.What We're Looking For:- 3-5 years of experience in Performance Marketing, with proven expertise in Meta Ads and Google Ads.- Strong understanding of digital marketing funnels, attribution models, and paid media KPIs.- Proficiency in tools like Google Ads, Meta Ads Manager, GA4, and attribution platforms.- Strong analytical mindset with a data-driven approach to decision-making.- Creative thinker with the ability to work collaboratively with content and design teams. (ref:updazz.com)

Skills Required