Job Description

Mandatory Criteria (Can't be neglected during screening) :- Candidates from D2C, Ecommerce or FMCG industry are only applicable.- Candidate should have minimum 2 years of experience in CRO, UX/UI, or product optimization.- Candidate should be proficienct in tools such as Google Analytics 4 (GA4), VWO, Hotjar, Figma (or similar).- Candidate should have experience in Website Automation and retention of users on website.- Candidate should have ability to translate user insights into high-performing UI/UX designs.- Strong understanding of conversion metrics, user psychology, and behavior analytics.- Candidate should have good Communication Skills for this role.About the Role:We are seeking a Performance Marketing Associate with 3-5 years of hands-on experience to manage and scale our performance marketing campaigns across Meta, Google, and other platforms. The ideal candidate is detail-oriented, data-driven, and eager to take ownership of campaigns that drive measurable growth.Key Responsibilities:- Plan, launch, and optimize paid campaigns across Meta, Google, and other performance channels.- Monitor and manage key performance metrics (CAC, ROAS, CTR, CVR) and report performance regularly.- Develop and test audiences, creatives, landing pages, and bidding strategies.- Conduct A/B testing across ad formats and customer journeys to improve results.- Stay updated with platform updates, trends, and algorithm changes to maintain campaign efficiency.What We're Looking For:- 3-5 years of experience in Performance Marketing, with proven expertise in Meta Ads and Google Ads.- Strong understanding of digital marketing funnels, attribution models, and paid media KPIs.- Proficiency in tools like Google Ads, Meta Ads Manager, GA4, and attribution platforms.- Strong analytical mindset with a data-driven approach to decision-making.- Creative thinker with the ability to work collaboratively with content and design teams. (ref:updazz.com)

Skills Required