Job Description

CTC: 25LPA + bonus & incentives Marketing & Brand Building- Help shape and execute the NGO's global marketing strategy- Create compelling content that communicates impact, purpose, and credibility- Ensure a consistent, modern brand voice across all platformsDigital & Growth Marketing :- Own execution of social media across platforms (LinkedIn, Instagram, Facebook, X, etc.)- Support website updates, email campaigns, and digital outreach- Track performance metrics and optimize campaigns for reach and engagement- Support the NGO's local action centers with collaterals and branded material, establish social media structure to disseminate the NGO's global content on AC pages and provide direction with fundraising campaigns.Public Relations & Media Outreach :- Increase the NGO's presence in news and media through proactive PR efforts- Identify and pitch stories to relevant media outlets, journalists, and digital publications- Draft press releases, media pitches, and thought leadership content- Build and maintain a media contact database across geographies- Support leadership and program teams with media-ready narratives and talking pointsVolunteer & Donor Growth- Design campaigns to attract and onboard volunteers globally- Support donor engagement through storytelling, impact updates, and fundraising campaigns- Collaborate with fundraising teams to amplify campaigns and eventsStartup-Style Collaboration- Work cross-functionally with program, fundraising, and regional teams- Support global events, virtual campaigns, and partnerships- Take end-to-end ownership of marketing and PR initiatives - from idea to executionWhat We're Looking For- 8+ years of experience in marketing, communications, PR, or digital media- Strong writing, storytelling, and media-pitching skills- Experience engaging with journalists, media outlets, or PR agencies is a plus- Hands-on experience with social media, content creation, and basic analytics- Comfort working in a fast-paced, evolving environment with high ownership- Familiarity with tools like Canva, Google Analytics, media databases, or email marketing tools- Passion for social impact and alignment with the NGO's missionMarketing & Digital KPIs (6-12 months) :- Increase overall digital reach by 30-40% across social and web channels- Grow social media followers by 25%+ year-over-year with consistent engagement- Improve engagement rate by 20%+ across priority platforms- Publish 2-4 high-quality content pieces per month (blogs, stories, videos, or campaigns)PR & Media KPIs :- Secure 12-20 media mentions annually across print, digital, or broadcast platforms- Pitch at least 3-5 relevant media stories per month with a clear tracking process- Build and maintain a media database of 100+ relevant journalists/outlets- Generate 10-15 high-quality backlinks per year from credible media and publicationsVolunteer & Donor Growth KPIs :- Support a 20% increase in volunteer inquiries or sign-ups year-over-year- Contribute to improved donor engagement metrics (email open rates, click-throughs, campaign participation)- Support successful promotion of key fundraising campaigns and global eventsExecution & Ownership KPIs :- Own and deliver marketing/PR initiatives end-to-end with minimal supervision- Meet campaign timelines and deliverables consistently- Provide monthly performance reports and insights to stakeholders (ref:updazz.com)

Skills Required