Job Description

DESCRIPTION
Over the past 20 years, Amazon has reinvented on behalf of customers and has become the largest internet retailer and marketplace in the world with over $74 billion in revenue globally. Through our entrepreneurial culture, Amazon has developed new technologies and products (like Echo) and, enterprise services (like Amazon Web Services). Amazon is now reinventing on behalf of the business customer and focused on building the largest and most innovative Business-to-Business (B2B) business in the world, and we are recruiting to make this vision a reality.
B2B represents an incredible opportunity to address a vast new market segment and customer base and is an area of high interest for Amazon. We are focused on building solutions that enable B2B customers to find, research, and buy products and services from a vast selection, across multiple devices, marketplaces and regions. Our customers include individual professionals, small businesses to large institutions (and everything in between). Our B2B customers have different needs than the traditional Amazon customer so we are reinventing everything from how we display our selection, price our products, and provide the right customer experience.
Key job responsibilities
Are you excited by the challenge and sense of ownership that comes from leading programs and projects at Amazon scale? Do you enjoy working in an entrepreneurial environment, solving complex operations, business, marketing and technical problems by delivering innovative solutions? If so, then you are at the right place.
Key responsibilities will include two key programs - (a) Driving Lapser reactivation and reducing Lapse rate and (b) AB homepage management.
- Own Lapser program - End to End customer backward GTM creation and drive execution
- Track and report performance on key input and output metrics
- Own end to end AB homepage planning and driving alignment with AB category team/ Program teams on homepage plan
- Own homepage merchandising execution and support junior merchandisers in resource planning
- Develop targeted messages based on the key value propositions and use cases.
- Track homepage performance and share performance report with stakeholders regularly
- Work with the product managers to define necessary product improvements and new areas for innovation.
BASIC QUALIFICATIONS
- 3+ years of professional non-internship marketing experience
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
PREFERRED QUALIFICATIONS
- Experience using integrated campaigns to solve brand/business challenges
- Master's degree
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