Job Description

About Shaadi.com- Shaadi.com, the world's No.1 Matchmaking platform, pioneered online personals at the turn of the century and has continued to lead the exciting space for 20 years. - It has been built on one simple idea: to help people find a life partner, discover love and share joy. Our vision is to build the world's first 'togetherness' company!- Shaadi.com has helped over 7 million people in finding a life partner and touched the lives of over 50 million people globally.- Amongst many awards, Shaadi.com has been recognized as the Most Trusted Matchmaking site and the world's 50 Most Innovative Companies, alongside Apple, Google, Facebook, and Amazon. We have also been acknowledged as one of the world's most engaging brands on Facebook. - At Shaadi.com, we believe that it is our people who matter the most and so we put that thought into our name. Our parent company is called People Interactive Pvt. Ltd and we are headquartered in Mumbai. We also have a sister brand called Sangam.com.- We believe that technology can help change people's lives for the better and so we keep pushing the boundaries. We are solving global-scale problems using social network type technologies. We pride ourselves on being innovative and like to think that our world revolves around our users. - We were founded based on the principle that a world-class consumer Internet company can be built from India and that mission still drives us. - We are a high energy workplace that loves to have fun while operating on a real-time cadence. Come pay us a visit SizeLarge-scale / GlobalWorking Days5 days/weekRole & Responsibilities :We are looking for a data-driven, results-oriented Associate Manager - Performance Marketing to join our Growth team. You will be responsible for designing and executing lead generation campaigns across digital platforms, with a specific focus on lead capture through web-based lead forms - with no app download required.Key Responsibilities :- Plan, execute, and optimize paid media campaigns (Google, Meta, etc.) focused on lead generation via lead forms (not app installs).- Develop and manage funnel strategies for high-intent lead capture with optimal CAC (Cost per Acquisition).- Run A/B tests on creatives, landing pages, and form flows to maximize conversion rates.- Coordinate with creative, content, and tech teams to build and improve high-converting lead capture assets.- Track, analyze, and report campaign performance metrics to drive continuous improvement.- Identify new opportunities and trends in performance marketing to scale lead acquisition.Ideal Candidate- 3-7 years of hands-on experience in performance marketing, ideally in a B2C tech or consumer internet company.- Proven experience running lead generation campaigns using platforms like Facebook/Instagram Lead Ads, Google Lead Forms, etc.- Strong understanding of user funnels, conversion tracking, and performance metrics.- Ability to interpret data and derive actionable insights using tools like Google Analytics, Excel, etc.- Experience with tools like Meta Ads Manager, Google Ads, and other performance marketing platforms.- Excellent communication, collaboration, and project management skills.Preferred:- Experience working in a product or subscription-based company.- Exposure to CPL (Cost per Lead) optimization.- Familiarity with regional language campaigns (a plus, not mandatory). (ref:updazz.com)

Skills Required