Job Description

Are you passionate about solving roadblocks & challenges faced by MSMEs in India?
MSMEs contribute significantly to India's total GDP. 90% of India's ~$1 Trillion Retail Market is controlled by Micro, Small & Medium Enterprises (MSMEs). Which means ~$900B worth of commerce flows through these ~60M MSMEs in the form of shops/kiosks/homes, scattered all over the country. We at Khatabook, have a vision to empower MSMEs and help them increase their incomes. We have built a product that brings efficiency in MSME operations by providing them easy to use tools to manage their receivables, inventory and billing which creates transparency in their cash flow. Within the Khatabook platform, we have also enabled the facility to take loans for their short term working capital needs for select Khatabook users that are displaying good credit behavior. Our app has been downloaded over 100 Million times with a monthly active user base of 8 Million+ which are adding 220 Million+ transactions with a transaction value of $18 Billion.
Why work with us?
People are our biggest asset! At Khatabook, every one of us is a dynamic superstar. We have carefully bred an ecosystem which hires nothing but incredibly and exceptionally talented people who can dream, collaborate, experiment, and break new ground. We're a strong team that looks out for each other.
Your role:
As a Associate Manager / Manager - Growth Marketing, you will own the full growth funnel from user acquisition to activation, retention, and revenue driving scalable, profitable growth for the app. This is a high-ownership role at the intersection of performance marketing, lifecycle marketing, analytics, and partnerships.
What Would You Do at Khatabook?
At Khatabook, you will own growth end-to-end--driving efficient user acquisition, improving activation and retention, and building scalable growth engines for an MSME-first product.

• Scale high-quality user acquisition across Meta, Google, affiliates, and emerging channels, while maintaining strict efficiency guardrails on CPI, CAC, ROAS, and payback
• Build and execute a structured experimentation roadmap across creatives, audiences, funnels, and offers
• Partner closely with Product, Design, Creative, and Analytics teams to improve install ? activation ? repeat usage ? subscription conversion
• Identify key funnel drop-offs and drive rapid, data-backed fixes through experiments
• Design and manage lifecycle journeys across push, in-app, WhatsApp, SMS, and email to improve engagement and adoption
• Improve D1/D7/D30 retention and reduce churn using cohort-based insights
• Ensure clean tracking, accurate attribution, and reliable dashboards to support data-driven decisions
• Monitor traffic quality and performance anomalies, proactively flagging risks and opportunities
• Build and scale affiliate and partnership channels with strong quality controls and governance
• Own growth targets with high accountability and communicate results clearly to stakeholders

What Are We Looking For?
We are looking for a hands-on, outcome-driven growth marketer who can operate at both strategic and execution levels in a fast-paced startup environment.

• 3-6 years of experience in growth or performance marketing (startup or agency preferred)
• Proven experience owning both acquisition and retention in app-led or growth-driven environments
• Strong hands-on expertise withMeta and Google Ads, including campaign scaling and optimization
• Solid analytical skills acrossfunnels, cohorts, LTV, and payback modeling
• Experience working withMMPssuch as AppsFlyer, Adjust, or Singular, including deep-linking setups
• Exposure to lifecycle marketing across push, in-app, WhatsApp, email, and SMS
• Experience managing or scaling affiliate or performance partnerships
• Ability to operate with high ownership, speed, and accountability
• Structured, hypothesis-driven mindset with a strong bias toward experimentation
• Clear communicator who can explain results, trade-offs, and learnings with discipline
• Prior experience in consumer internet, fintech, or app-first startup is a strong plus

Skills Required