Job Description

Function/Group:

Marketing

Experience:

5-8 Years

Location:

India

About Tally

The pioneers of software product industry in India, we are a technology and innovation led company simplifying the lives of small and medium businesses over the last three decades. With our cutting-edge technology, we have had the privilege to reach over 2.5 million business globally and cater to more than 7 million users in over 100 countries. We are passionate about the SMEs' growth and aim to deliver the best for their business through our product innovation and excellence. Our teams develop some of the most ingenious solutions that suit the unique requirements of millions of businesses across the globe. With a market share of 75% in India, we have a strong foothold in the Middle East and are also serving customers in SAARC & APAC, Africa, and North America. Our robust network of 28000+ partners help us deliver unmatched customer experience in sales, support, and services globally.

With a sole purpose of Making Everyone Who Touches Tally, Happier, we aim to be the technology fabric that drives the economic growth of the world, by 2030.

Culture & Values

Over the years, we have nurtured a value-based culture that let individuals follow their lead and support them in their growth journey with us. We value honesty and integrity, prioritize a people-first culture, pursue excellence, and drive impactful innovation with simplicity.

Our vision at Tally is to ensure that all employees get access to equal opportunities, with decisions grounded on performance, merit, competence, and potential. We are dedicated to fairness and transparency in our policies. By fostering diversity and equality, we strive to eliminate all forms of discrimination. We are committed to an inclusive leadership where our leaders ensure that our people are empowered to be at their best, professionally, and personally. We take great pride in our work culture which has helped become a proud member of the elite Kincentric Best Employers Club!

Marketing :

Marketing at Tally is a strategic, business-enabling function that fuels innovation, builds consistency, and strengthens our market presence. Guided by our core pillars of like, Customer Connect, Integrated Marketing Digital and Brand Marketing, we craft initiatives that resonate with our audiences and reinforce our brand promise. We focus on creating impactful initiatives across Branding, Customer Marketing, and Partner Marketing to ensure strong engagement, lasting value and drive business growth.

We believe in

Integrated Marketing:

Leveraging all channels by maintaining uniformity of brand voice, visuals, and messaging.

Customer Centricity:

Placing the customer at the heart of all marketing efforts.

Brand Stewardship:

Custodian of Employer Branding.

Marketing with purpose, not noise:

Supporting business growth with value driven communication.

What You Will Own

In this role, you will own creating content that resonates, engages and improves visibility across different touch points, languages, formats and platforms, capturing the interest of diverse audiences driving organic traffic. You will also generate demand by producing compelling content that attracts and converts prospects into loyal customers. You will continuously measure and optimize the content, ensuring it meets visibility, engagement, and conversion goal by driving meaningful interactions that encourages engagement throughout the buyer's journey.

Experience You Should Bring

Creating content that resonates, engages and improves discovery across different touch points, languages, formats and platforms, capturing the interest of diverse audiences. Therefore, driving organic traffic. Continuously measure and optimise the content to drive discovery, engagement, and conversion goals. Good understanding of SEO and GEO practices to drive organic discovery, and citations/inclusions on AI models. Fundamental knowledge and understanding of B2B businesses and associated subjects/processes (accounting, inventory, etc.) is preferred. Experience with Digital platforms and analytical tools like WordPress, GA4, etc. is an added advantage.

What You Will Be Doing

Create content that educates, informs, sells, and provides information across digital platforms. Drive (and challenge) the unified content marketing strategy (Content guidelines, Content streams, and Tone & Style for those Content Streams) to drive organic and AI discovery of content, commerce, user experience and other identified business goals. Conduct in-depth research on industry-related topics and customer needs to develop original content. Coordinate with internal teams and manage external teams to deliver the content deliverables to drive business goals. * Measure, analyse and report on what's working and what isn't regarding Tally's content marketing efforts.